Client Success Story: How to Scale Business Without Hustle with Frida Nilsson Berger [ep. #196]
Hello lovely lady and welcome to The Subconscious Expert!
Do you want to know how you can scale your business without hustle and stress-free? Meet Frida Nilsson Berger, another client success story who did exactly that! Frida's story is a beacon of hope for entrepreneurs caught in the 24/7 grind. During our time together, she evolved from battling burnout to building a business that thrives on balance and well-being.
Join us as we dive into the mindset shifts and strategic pivots that empowered Frida to lead the Female Wealth Academy Network with renewed energy and purpose. Her journey is a glimpse into what it's like to work with me as your coach/subconscious expert that leads to real, permanent changes in your life and business.
If you're ready to learn how to scale your business with sustainability at its core, then tune in. Let Frida's journey inspire you to create a business that grows not just in profits but in joy and fulfilment! Ready to start your own transformation to hustle-free success? Let's go!
More about Frida Nilsson Berger:
Frida Nilsson Berger is a business coach and mentor who supports female entrepreneurs aiming to scale their online businesses without hustle. With a deep focus on sales psychology, product development, profitable positioning and unique packaging she collaborates with her clients to build a sustainable and expansive business long-term - all while working through the self sabotage and fears that often appear for female business owners.
Frida leads the Female Wealth Academy network supporting over 80 female entrepreneurs in Sweden. She also works closely with her 1:1 clients and organizes expansive business retreats and workshops to support women with their highest vision to sustainable wealth.
Topics covered on Scaling Business Without Hustle:
What inspired Frida to reach out and sign up for one-on-one coaching with me?
Frida's journey from burnout to scaling her business without hustle.
What were Frida's biggest subconscious blocks and how we tackled them?
What strategies did we implement that allowed Frida to scale her business without hustle?
How did Frida refine her business presence to align with her true self?
What were Frida's favourite tools for tapping into her subconscious that she learnt while we worked together?
How did Frida redefine her long-term business vision and goals, moving away from reactive strategies to intentional, heart-led actions?
Connect with Rebecca Haydon:
Connect with Frida Nilsson Berger:
Freebie: www.femalewealthlab.com/courses/3-money-making-moves
Instagram: @frida.businesscoach
TikTok: @frida.businesscoach
Quote:
"Health is wealth and I only have one body. I have one life and I want to spend it with my family and take care of myself." - Frida Nilsson Berger
Transcription:
Our AI tried its best, but expect a few quirky typos in the transcript. Embrace the imperfections and enjoy the read!
[00:00:00] Rebecca Haydon: You are listening to The Subconscious Expert, the podcast where your subconscious becomes your one way ticket to the mind blowing results you desire in your life and business. I've said it before, and I will say it a hundred times again, your business cannot outgrow your mindset. And if you want to grow your business, it always starts with growing your subconscious.
[00:00:26] Rebecca Haydon: So let's dive into the subconscious breakthrough you so deeply deserve. Hello, beautiful lady. And a welcome back to the Subconscious Expert. I, of course, have another incredible client success story to share with you today with the wonderful Frida and. I cannot wait for you to listen to this episode because there are so many of my clients, and to be honest, so many of you out there who are such powerhouses, but are so stuck in this stagnantation of overload.
[00:01:03] Rebecca Haydon: Hustle, overload, and being very reactive in your business. And this is exactly where Frida was when we started together. And I think the kind of strain of a long burnout that she had back in 2021 and questioning if she would ever kind of. Get Rid of the Brain Fog Ever Again was really huge when we started together, and she really wanted a new way of doing business.
[00:01:29] Rebecca Haydon: She knew that she had it in her, she knew what she wanted her business to look like, but it was really about joining the dots of doing business her way, taking time out, being very intentional with how she built her product suite, how she showed up on social media, And these are some of the things that we talk about, not only in the interview, but what we did during our time together as well.
[00:01:50] Rebecca Haydon: She had so many subconscious breakthroughs, which again, we talk about and like, you know, where most of the success really does come from and the way that she now shows up in her business, the way that she runs her business, the way that she shows up for herself, for her mindset, for her subconscious, truly changed tenfold when we worked together.
[00:02:12] Rebecca Haydon: And I cannot wait to share this. Story with you. So Frida is a business coach and mentor who supports female entrepreneurs, just like you, aiming to scale their online business without the hustle. And she has this real deep focus on sales psychology, product development, profitable positioning, unique content.
[00:02:32] Rebecca Haydon: Packaging and really brings that together. She collaborates with her clients to build this sustainable, expansive business long term, all while working through the self sabotage and the fears that really truly often appear for female business owners. Now, Frida leads the Female Wealth Academy Network, and she supports over 80 female entrepreneurs in Sweden.
[00:02:56] Rebecca Haydon: She also works very closely with her one to one co founders. Clients and organizers, expansive business retreats and workshops to really to support women to their highest vision, to sustainable wealth. So I am so excited for you to dive into this interview for us to be in your ears today. I hope you enjoy and let's dive in.
[00:03:18] Rebecca Haydon: Hello, my gorgeous, gorgeous lot of the subconscious expert podcast listeners. I have an incredible guest today. I think we are sisters from another mystery, if I'm honest, and quite frankly, we've in absolute knowing. Showed up in the same outfit, as always, as every single coaching call did end up being, I think we're twins, but I'm so excited to have you here.
[00:03:44] Rebecca Haydon: Welcome. Welcome to the podcast. Please introduce yourself. I've already said everything about you, but hello, hello, and welcome.
[00:03:51] Frida Nilsson Berger: Thank you so much. Uh, my name is Frida. I am from Stockholm, Sweden. So bear with my English, please. My swenglish. Um, and I am a business coach just like you. Uh, and this is basically why, when I found you, it was like, click, like, this is my lady.
[00:04:11] Frida Nilsson Berger: And you know, I love the Brits. I've always loved the British people and like the banter and the humor, the dry humor,
[00:04:21] Rebecca Haydon: sarcasm.
[00:04:23] Frida Nilsson Berger: Yeah. So I'm just diving straight into it. But when I, when I found you, it was like, yes, this is my lady.
[00:04:30] Rebecca Haydon: Yeah, and I remember, like, we hadn't had any conversation at all, had we? Like, really?
[00:04:36] Rebecca Haydon: And I, I, I literally remember that where I was in the exact moment of my dog walk when I saw your message come through, um, I was going down the hill, I got my Starbucks in my hand and I was like, Oh, okay. And it was just straight in. Let's go. You knew exactly what you wanted. You knew exactly what was going on and the support you needed.
[00:04:57] Rebecca Haydon: So let's dive in with where you were when we started together, where, what was going on from like a mindset perspective, from a business perspective, and what was the real, um, blockers for you at that time?
[00:05:09] Frida Nilsson Berger: Yeah. So when I first found you, I quickly felt like, because I'm very emotional, like I take emotional decisions just like yours and my clients do.
[00:05:21] Frida Nilsson Berger: They're very heart led as am I. So I was the typical silent lurker who was like, And you were in Stockholm in the snow blizzard,
[00:05:33] Rebecca Haydon: the coldest week I've ever experienced in my whole entire life. Yes. That
[00:05:37] Frida Nilsson Berger: was actually crazy. Even for Swedes, like that was, that was like being in the frost movie or something.
[00:05:43] Frida Nilsson Berger: Yes. Yeah. Um, so very on brand for Sweden, but yeah, so I had been watching you like, Oh my God, she's in my hometown. Like as if you're like a big celebrity and, um, Yeah. I was watching your, your stories. Yeah. I was the typical, you know, dream, dream client who is just like silently watching and what's it called?
[00:06:06] Frida Nilsson Berger: Binching all the podcast episodes, you know, the blueprint of this type of client. And then, uh, yeah. And then I was, you just, There was one day where we had the stories with like, pick one of your packages that you want, you know, three months, six months. And I was like, okay, now it's the time, it's time. So then I tried to press it and it didn't work.
[00:06:29] Frida Nilsson Berger: And this is also interesting to, you know, to be on the client side and understand like how. You're buying like, because then it didn't work to press, you know, the, the voting thingy. So then I was nearly like, Oh, well, you know, like backing out, like, and that's so interesting. And so, um, important to understand like how our clients are acting.
[00:06:52] Frida Nilsson Berger: So then I was like, Oh my God, this is crazy. Like, I know I went to work with her. Why would I back out just because this little poll thing. Yeah. Didn't work like that's insane. So then I just. I wrote you on DM, like, because I knew I had to do it, like, do it now. So then I was like, Hey, it didn't work, but I, I want to work with you and, uh, let's do it.
[00:07:14] Frida Nilsson Berger: And I paid him full and you were like, you just sent me the, the Stripe link. And I was like, let's go. So, uh, where I was at, uh, then. I was, um, very stressed and I knew that I had to break this cycle. Like if I want to build a long term sustainable, scalable business, um, with a calm, healthy nervous system, um, I have to change it from the ground.
[00:07:46] Frida Nilsson Berger: Like, or else I'm going to have the fear. I'm going to have the blockages and the success is going to frighten me, you know? And I knew this, like, it was. Even though I always tried to fight it and do all the things anyway, I just knew like, come on, Frida, this is why you left your old career. You had a burnout.
[00:08:05] Frida Nilsson Berger: Now you're doing it again. And I was really like, I had the six figures. I had dream clients, but also some clients where I felt like they kind of gave me a stomach ache, you know, like, Ooh, there's here that I need to explore. Like, why do I feel Um, kind of scared when I go into Voxer, like there were some signals there.
[00:08:29] Frida Nilsson Berger: So I just knew like top of mind, like, I got to fix this. And you were definitely the woman to do it because I had been working with, you know, like you always say, like I done the, the messaging. And the blah, blah, blah structure, whatever, sorry, the strategy. So then I knew like, Oh my God, let's dive deep into my subconscious because I was also so curious about this subject, partly because I have been studying psychology in, at university and I love these topics and I think we all do.
[00:09:04] Rebecca Haydon: Very interesting. Yeah.
[00:09:06] Frida Nilsson Berger: Yeah, like the female entrepreneurs were so heart led and we run like a lifestyle business, like everything is so intertwined. Um, so I think it's, it's such a big part of it, isn't it? Like life business,
[00:09:20] Rebecca Haydon: the domino effect.
[00:09:22] Frida Nilsson Berger: Yeah, exactly. Um, so I was very curious to see what would pop up like in a positive way.
[00:09:28] Frida Nilsson Berger: Curious, fun way, but also a little bit scared, of course. But then I knew, kind of, that I, because I've always had these very vivid dreams and very vivid, like life changing meditations where that are like crazy. Like I end up in this like movie, you know, and then I come up and I'm like, what the hell was that?
[00:09:52] Frida Nilsson Berger: Like, what's going on? Who am I? Yeah. Who am I? And what's what's down there? Let's Open the box and see what's going on down there. So then I was like, okay, I feel like, uh, Rebecca is, um, like she holds space, like she feels very safe, but also fun because I want to have fun. Like I was, you know, I'm. Been with these serious coaches and everything is business and business and like hard and very male and like, you know, the bro, the bro that, that was like, I just want to have fun with her.
[00:10:29] Frida Nilsson Berger: Like, I just want to hang out.
[00:10:32] Rebecca Haydon: I just want to be her friend.
[00:10:33] Frida Nilsson Berger: No, but, um, I think it's important not to underestimate the strength of just being like a funny, happy person to attract the right client. Yeah,
[00:10:48] Rebecca Haydon: and I think especially when you do the work that we do inside the container, it can feel very, um, Heavy and uncomfortable and big, really big.
[00:11:00] Rebecca Haydon: And we had some very, very big moments, didn't we? Which I know we'll go on to talk about, but I think when you're in that position where you know that you're taking yourself into that, you do need that fun. You do. And we laughed and laughed and laughed, didn't we? Like the whole way through. Um, and I think that kind of made it easier for you to, you know, To take the work that we'd done that felt big and then solidify it even deeper, really didn't it, with that relationship.
[00:11:30] Frida Nilsson Berger: Yeah. And I think that was part of feeling safe to go down into the The basement. . .
[00:11:36] Rebecca Haydon: Yeah. Yeah, absolutely. So when we look at some of the beliefs that we shifted, and I think like one of the big things was really regulating your nervous system. And I remember. One very specific session where we found your core, and that became the thing that we kind of referenced the whole way through, didn't we, to like, bring you back to that.
[00:11:57] Rebecca Haydon: How did you start to, to feel once we'd started to, to dive into said basement? How did it feel?
[00:12:05] Frida Nilsson Berger: I knew, you know, I'm, I've always been very intuitive. And you were always like, you know, when I wrote to you in Voxer, like, I'm following my intuition and it turned out to be right. And you were like, yes, we already know this.
[00:12:19] Frida Nilsson Berger: Like, come on. How many times I need to tell you? I was surprised. Um, so I think that was a big part of just like finally, um, accepting that I'm a very intuitive person. And every time I, I dare to follow my heart and my gut feeling, It turns out to be. the perfect choice, you know, just like picking you or saying no to a client that gave me that kind of something, something is off and so on.
[00:12:48] Frida Nilsson Berger: Yeah. Um, and then just finding this core and daily practicing those words, just like trust, health, You know, um, like divinity, like stepping into my like goddess, um, face, like everything will always work out for me, you know, just feeling that safety and logging into that core like every morning and doing the goddamn job, you know, because it doesn't change even though we find these breakthrough answers in a session, you know, you obviously have to work on it.
[00:13:27] Frida Nilsson Berger: So much. Um, and I, I think it was my biggest change was the, the session when you and I basically found like a generational trauma, right. Which was like, I was crying. My yeah. And I'm always almost starting to cry now because that was insane. Like that experience was life changing for me. So I think that for me was The biggest block where I had, and also, sorry, that was so freaky, right?
[00:14:00] Frida Nilsson Berger: Because I had like a sign in the start and then it turned out to be connected to the story.
[00:14:06] Rebecca Haydon: Yes. And it made a lot of sense, didn't it? Yeah.
[00:14:09] Frida Nilsson Berger: Yeah. It was like, I could see a symbol of the diamond. It was spinning, you know, in the air, like when you do the, um, meditation and then at the end of the, the story that just came to me, turned out it was about my grandmother and we were always playing cards.
[00:14:27] Frida Nilsson Berger: And then I saw the diamond, you know the
[00:14:30] Rebecca Haydon: diamond in the cards?
[00:14:31] Frida Nilsson Berger: Yeah. That was like both you and me were like, oh my God, what's going on, ? Yeah.
[00:14:38] Rebecca Haydon: The, that was. Insane, wasn't it? Insane.
[00:14:43] Frida Nilsson Berger: And the story of this experience, just so the listeners understand, it was like, um, me inheriting the stress from my grandmother and my father and just always being in a hurry.
[00:14:55] Frida Nilsson Berger: And when you asked me, like, what, what is the message? It just came to me and I said, there's always something more I can do, or there is I can always do something more or something like that. And that was so sad, you know, like it was so sad for me to understand how much I have been pushing myself, like whipping myself.
[00:15:19] Frida Nilsson Berger: Like you can always do more. So the goal was to. To come back to myself and, you know, as a kid I could sit in the garden with like a leaf or whatever and just be, you know, there was no stress. There was nothing like, oh, I should go do this or I have to fix something or I should be productive or, you know, as a child you were just like totally grounded and calm and safe.
[00:15:50] Frida Nilsson Berger: And so my goal. After that session was like, I'm going back to my, you know, childhood Frida because she was so cool and she was so calm and she was so safe. And I, that's my goal to be like, uh, also as a mother of two children, that's my responsibility to be a safe, calm woman for them. Um, and now I just stepped out of a four week long vacation and I haven't.
[00:16:18] Frida Nilsson Berger: basically opened my social media. And yesterday I was in our pool and I was just lying on the edge, you know, just looking at the garden and then I was like, Oh my God, I am here.
[00:16:35] Rebecca Haydon: Yeah. Because I think when you, when you came to me and I, and I remember this. Being quite a, uh, a significant message that kind of went through the pre session questionnaire that I get everyone to fill out before we start together was the fact that you were, you were kind of over launching, you were constantly putting things out.
[00:16:53] Rebecca Haydon: It was this constant, like, and what's next? And, and I've got to get something else out. And oh my God, we've got to do this. And I haven't done this. Like it was very much in that, wasn't it? And I think that was almost causing you to be like, well, if that's how I've got to do it, like, how the hell am I ever going to say it?
[00:17:10] Rebecca Haydon: Sustain that. And I know so many people come to me with that, with like the, the, the, I've got to work harder and I've got to do more and I got to put more out and it's got to be more, and I think the moment that we kind of, from what you just spoke about with going back to the generations and seeing how you, where you took it on from.
[00:17:29] Rebecca Haydon: It made you realize, and this is what then went on to happen, which we'll talk about from like a external point of view, is that the moment we pulled everything back, took it all to like a simpler business model, a simpler structure, way of doing things, actually the, what you then attracted was incredible.
[00:17:50] Frida Nilsson Berger: Yeah, first it took a really long time because my launching like nerve was like, do something, do something. You have to do something more. Um, but then I, I had you in Voxer, so I could always be like, I'm trying to launch something again. Yeah, exactly. I'm about to launch something, whatever. I just have to be on the hunt, you know?
[00:18:14] Frida Nilsson Berger: Um, so I had to always come back and come back and back and be like, you're safe. You're safe. And just kind of lifting my perspective for the long term and being like, come on Frida, this is what you wanted. Like you, you want to change this because you know, it's unsustainable. And if I'm, you know, because I'm working with, um, women who want to scale without hassle.
[00:18:38] Frida Nilsson Berger: So for me, it was like, you have to walk the talk because I'm always. So it's so important for me to be genuine and authentic and the online space is full of crap. So for me, this is my biggest calling to be like honest and genuine. So if I'm going to sell this, I have to do the work myself. The whole spring was just like a strengthening season for me, where I was like, maybe I don't get the same numbers in because I haven't, but I have changed the whole business.
[00:19:11] Frida Nilsson Berger: And I have hosted a retreat. I have changed my whole membership and I increased the price with a thousand percent .
[00:19:20] Rebecca Haydon: I mean, it was insane. .
[00:19:24] Frida Nilsson Berger: And that was the first thing we did. Like, you know, because I told you like, I already know what I need to do. Like this is, this is what's gonna happen. And I just needed someone who was like, yeah, yeah, you do, do it.
[00:19:34] Frida Nilsson Berger: Do it . Because the membership was, uh, super low ticket and there was so much value in there. So I knew I had to change this to build a long term scalable, um, sustainable business for me. That was like the base of my business.
[00:19:52] Rebecca Haydon: And I think there's, there's so many times that I go through that with a lot of different clients, where you have to trust in the pulling back.
[00:20:02] Rebecca Haydon: Like you can, like I say to clients who are where you were at that point, you could carry on, you could carry on doing launches every three weeks and like, and you know, it works and you could make some money from it, but actually how long would you be making that money for? In the long term and actually taking that three months, like it wasn't even really three months.
[00:20:24] Rebecca Haydon: It was a month and a bit really where we really pulled back and you really went kind of into the business, like. Really in it rather than on it. And I think like having that trust in yourself and having me there to be like, no, no, no, this is what we're doing. Like, this is remember where we're going. Come back, come back, come back.
[00:20:44] Rebecca Haydon: And going back to that core that we just spoke about, I think that really enabled you to really start to see how the business could run. And then I think like one random day we spoke about this freebie and you were like, Oh no, this freebie is like so. So too good to be a freebie. Let me put, let me like, let me put this together.
[00:21:03] Rebecca Haydon: Let me charge for it. And then next week you were like, so Beck, I've sold like however many spots of it, but I think like having that, that pullback almost like the, um, What's it called, the like spring thing that you pull back?
[00:21:19] Frida Nilsson Berger: Oh, like a catapult or a Catapult. Yeah.
[00:21:21] Rebecca Haydon: Having the catapult. Yeah. You have to pull back and the pullback does feel a little bit scary because it's not giving you the external validation, but the moment that you spring into action, you're like, wow, now I can have the whole of July off, which you pretty much have.
[00:21:39] Rebecca Haydon: Be present and know that the business is there and it's set up and it's ready. And I think that was just so powerful for me to see as your coach, for you to allow yourself to do that.
[00:21:49] Frida Nilsson Berger: Yes. And in the beginning, you know, we had a long to do list, like, because now we have to change the whole platform. I have to get contracts in place.
[00:21:59] Frida Nilsson Berger: I have to prepare the retreat, whatever. And I have to catch up with myself in the like structure and batching content and so on. So in the beginning I worked my little butt off, but I was writing to you like, this is not a puzzle. This is just an investment. Yeah. This is investment in myself for my future self.
[00:22:20] Frida Nilsson Berger: And it really was like, because I did catch up with myself. And then my goal was to have space, like feeling the space that I can remember the goal. If I want to, I can go into Stockholm to the Modern Museum and just take a day and I can do that now.
[00:22:39] Rebecca Haydon: Yes.
[00:22:40] Frida Nilsson Berger: And that's amazing and just that, that space that I have created and expanded.
[00:22:48] Frida Nilsson Berger: Um, it has, this is so cool because it has given me so many new opportunities and there are like people showing up in my life. Like I'm attracting so much amazing things. Yeah. And it's like, I'm in this wealth state and I'm like in love with my life. And I'm going to, Yeah, it's so clear that this is the path also into the autumn because now I can see where it's fear driven and when it's like, not, you know, like, this is what I really want to do.
[00:23:26] Frida Nilsson Berger: Like, if I do launch a program, it's because I really want to, not because I feel like I have to, and I'm on the launch hunt. Yeah, it's not driven by fear and, uh, It was kind of showing its ugly face, like a few days ago, like you should do a program now because it's, you know, August, September is the best.
[00:23:46] Frida Nilsson Berger: Season of the year and everyone else are launching programs and blah, blah, blah, blah. And then I was like, because you have helped me with the part work, I could see the fear and the part and be like, Hello, old friend. Welcome. Let's have a chat. Yeah. And then I realized like, Oh my God, no, I don't. Because I have pushed all my best programs into my membership.
[00:24:11] Frida Nilsson Berger: So. Any customer can get my membership for like 100 instead of like 4, 000, you know, they get everything in there and that is my USP. So then I kind of stopped myself and realized like, Oh my God, this is the best strategy ever, you know, because. I'm going to grow my membership, obviously.
[00:24:34] Rebecca Haydon: Yeah, exactly. And I think like having that moment and that was my next question was the tools that we used and which has been your favorite and which ones have you carried on using?
[00:24:42] Rebecca Haydon: Um, but I think like we did, we did a lot of parts work during our time together, but on our last session, we really went ham on, on the parts and like understanding them and like you being able to speak to them and, and really nurturing them. And I think it's, That you're so much in that responding energy now in your business, which, you know, before we started together, everything was pure reaction to what, you know, what was going on, what you thought you should be doing, maybe what other people were doing.
[00:25:10] Rebecca Haydon: And I think like that just allowed you. And like you said, like the attraction and everything is the space, like space just kept coming up again and again and again, didn't it for you. And when we were working. On a lot of different things. It was like the space, the space, the space. So for you to now be in like full fruition receiving mode is like so amazing to hear.
[00:25:34] Rebecca Haydon: Is it the parts work that you've took on and like kind of has really helped you since we've stopped working together?
[00:25:41] Frida Nilsson Berger: I think so. And also, yeah, the parts work is. I am very visual, as you know, so now I can, that I can see it. I know what it is. Like before it was just a random feeling and I didn't know why it popped up.
[00:25:54] Frida Nilsson Berger: Now I can see the, those like characters and we've had some funny parts show up. Like we've had the, we've had one
[00:26:03] Rebecca Haydon: drawn on your wall for a while.
[00:26:05] Frida Nilsson Berger: Yeah. And the Harry Potter, I don't know. Characters showing up. I'm like, Oh my God, what's going on in my brain?
[00:26:13] Rebecca Haydon: So many clients are like, is this normal? I'm like, very normal.
[00:26:19] Frida Nilsson Berger: And it's so hard to explain, but it's so funny when you're like, Oh, so my stress part is like the neurotic professor in Harry Potter. Okay. But that's kind of funny as well. Like, then I can see her and I'm like, Oh, hello. You know, Have a little internal talk with her. But I think it's also because I had the guts to take the season and just like strengthen the business without being on this hunt.
[00:26:47] Frida Nilsson Berger: And I think. Then I can feel safe that long term it's going to be kind of on and off. And that's okay, like, because health is wealth and I only have one body. I only have one brain. I have one life and I want to spend it with my family and take care of myself. So both, both, uh, the part work and the kind of strengthening the business to be able to lift the perspective and look at the marathon and not the spring.
[00:27:17] Frida Nilsson Berger: Thank you.
[00:27:18] Rebecca Haydon: Yes, which I think is so easy, isn't it, in the entrepreneur space, because everything's so money driven and how big is your next month and how many money, like, it's all very like, and to the next and to the next and to the next. And it's very easy to get sucked into that. And I know we both have the same views on that and what that does for people.
[00:27:38] Rebecca Haydon: And I think there's. It takes strength to, and I've always been this way and I know you are too, but it takes strength to go, I'm not doing it that way, nor do I, I don't want to be working 15 hours a day. I don't want to constantly be doing this and constantly be doing that and constantly launching this.
[00:27:54] Rebecca Haydon: And I know I really had that realization being pregnant because I was like, I can't, I like physically can't. So I think it was like, so powerful for you to see. And really come back to actually who you wanted to be in the industry anyway as well, which I think was amazing. And now you can see that it doesn't mean anything and you don't put a pressure on yourself and it's just been, it's just been amazing to see.
[00:28:22] Rebecca Haydon: The shift, it really, really has, and I'm so grateful that I was there throughout it all, if I'm honest.
[00:28:29] Frida Nilsson Berger: I'm just so grateful as well that I followed the gut as well again, and it turned out exactly like I knew it would, you know, and now we're back. Thanks for having me. Yes, exactly.
[00:28:40] Rebecca Haydon: And now we're trying to sort out when we see each other.
[00:28:44] Rebecca Haydon: Um, if you had to sum up the experience in one word or one sentence, I'll let you have a sentence if you need it. What would it be?
[00:28:57] Frida Nilsson Berger: Um, for me, it would be just life changing. And that's not a small word, um, but it's so true. It's, um, because of the stress part, like I've always been driven by stress my whole career.
[00:29:15] Frida Nilsson Berger: So being, being able to like pluck it out of my body and just like seeing that part and how fear driven it is and how much hustle I have accepted and We had that session where I was like, Oh my God, this was planted in me when I worked in Boston and I was like 19 years old and I was so damn stressed and it stayed there forever.
[00:29:44] Frida Nilsson Berger: And my mom has done exactly the same journey and she's. very ill now due to the stress and the burnout. So, and then I go and do the same thing. So for me, it's definitely life changing and I'm not, because after my burnout, after my career, I promised myself, like, I'm never going to exchange my health for Or how do you say, sacrifice my health for anyone else ever again.
[00:30:09] Frida Nilsson Berger: But then I went and did it for myself, like for my own business and thought that that was logical or okay, but that's not okay either. So now I have really removed it. Of course, I'm going to be stressed in my life, but now I can see it with a distance. And that is. I'm so grateful.
[00:30:29] Rebecca Haydon: Oh, I love you. I love working with you.
[00:30:32] Rebecca Haydon: I love everything about you, but it's just been so powerful to see you trust yourself enough to let that go as well. I think, cause like, like we said, it was such a big part of you and part of your identity that you'd held for that long, that like that moment. And I just, I do remember that. Call so clearly like that moment that you were like, Oh my God, like it all makes sense.
[00:30:57] Rebecca Haydon: Like it just clicked into place in it. And from that, from then you've had the trust to follow that and to have you lying in your pool and being like, it's happened. I'm here. I'm chilling. Like this is it. Now I get to grow my business in the way that I want to. That's just really powerful.
[00:31:15] Frida Nilsson Berger: Yeah, and showing my clients that I'm doing the work and I can, I've made it happen.
[00:31:20] Frida Nilsson Berger: Like I am in Greece and I'm just like fully enjoying life and I'm present with my children. Like the connection we have built. This summer is, I didn't think I could love them more, but now it's like, holy shit, like we're all just hanging out. We're having so much fun. Like it's so damn important and I wouldn't give it up for, for anything.
[00:31:44] Frida Nilsson Berger: So
[00:31:44] Rebecca Haydon: amazing. Wow.
[00:31:46] Frida Nilsson Berger: Thank you for letting me. My British, uh, what did, what did I call you? My, British business Yoda. You're like, Oh, just knowing that you, you exist. You know, remember when I told you that I was like, I don't need to check in with you in Voxer every day. Just knowing that you exist over in, on the other side of the puddle, like makes me like, it gives me so much accountability and I'm doing work because I know Rebecca is going to ask me how it went.
[00:32:16] Frida Nilsson Berger: I'm watching. Yeah. So I was just like, always watch it. Mega productive. Just knowing that you were there.
[00:32:25] Rebecca Haydon: I think I did try and do the accent once off
[00:32:27] Frida Nilsson Berger: Yoda. You were very bad at it.
[00:32:32] Rebecca Haydon: No, I love being your business Yoda. I will carry on. I still, I still watch all my clients very deeply anyway. Um, but let's move on to you.
[00:32:42] Rebecca Haydon: Um, and what you do. I know we've already had like a bit of insight into. Some of the thoughts and feelings and, and what you're here for, but tell us, tell us more about you and what you do and what you stand for.
[00:32:57] Frida Nilsson Berger: Yes, so I'm a business coach and I'm based in Sweden, as I said. But I do work internationally as well.
[00:33:06] Frida Nilsson Berger: So if you want to contact me one on one, that's totally fine. But the membership is in Swedish. So far, we'll see what happens. Oh, I like it. So I help, uh, women, female entrepreneurs who want to scale without the hustle. So this is what I said. It's so important to live the brand and show that it's possible because I know How many freedom seeking females who are leaving a stressful, like, corporate job?
[00:33:37] Frida Nilsson Berger: They've given their whole soul to a company, and they get nothing in return, and they are longing and craving this. everyday life that, you know, that they, where they feel that they can be themselves, um, that they feel this genuine spark like every day, but you and I, like we are romanticizing our life.
[00:33:59] Frida Nilsson Berger: Like we are living the dream and we're taking responsibility to make this happen, like designing our life. And I want this for every woman. But what tends to happen is just like my journey that we talked about now, they start their own business and then they're stuck in the hustle. And they're putting so much of their self worth into the results, the measurable results, and they forget how much they've done.
[00:34:27] Frida Nilsson Berger: So I really love to work with these like high achieving, heart led, powerful women, but it's my job to kind of remind them. who they are, you know, because they put on so many layers from society and the patriarchy. If you're a powerful woman or a girl growing up, you will be punished. So they have toned down their life.
[00:34:51] Frida Nilsson Berger: And because when they, when they were shining too bright, they got punished for it. So I have to, we work a lot with the inner, um, identity work, finding that spark again and finding this like wild side. And daring to like, let it out again, because they're always like, Oh my God, I forgot. Like when I was a little girl, I loved to, you know, run fast or climb trees, or I was always the leader in the group.
[00:35:21] Frida Nilsson Berger: And then they have like hid these skills. And we're picking them back before we start to work on the outside. So we always start with the inner work, finding that core finding the light. genuine interest where they really Want to serve their clients because there are so many, um, people in the business online space who copy someone else and they try to do it like, like someone else, or they think they should do it like someone else, like American, maybe woman or whatever.
[00:35:58] Frida Nilsson Berger: And then it doesn't feel right. Like something is, something is off. Um, and their customers can hear that in their content. Because it's not true. So. This is my purpose more than ever. Now that like, um, AI is coming to really, really make this human part of us bloom. Um, they have to, how do you say in English?
[00:36:20] Frida Nilsson Berger: Um, like, I don't know, they have to own it. Like they really have to own what their, um, message is. And when we find that, like really find that, then their content is like, wow, like, yeah. Yes. And then they take this position on the market. Like this is my place to put down my flag and everything else kind of domino effect.
[00:36:45] Frida Nilsson Berger: Like, Whoa, I found my path. I found my vision. I found my mojo, their tone of voice online, like everything falls into place. So it's so important to do that ground work before. We start with the website and the messaging and the, you know, concrete stuff, like the real world. Um, and we do work a lot with messaging, sales psychology, um, positioning, branding, like all the bits.
[00:37:14] Frida Nilsson Berger: And I think that is kind of my USP that we put the inner work together with the The actual like tools and knowledge that I have from my career, because I'm not just a random 23 year old baby coach who used to be a nurse and then say that I'm a business coach, I've worked with product development, assortment, like sales, like getting, like, I know how to get people to open their wallet.
[00:37:41] Frida Nilsson Berger: Um, and I worked with that for 14 years. I was like in the buildup of H& M home. I've been like on the, some of the biggest orders and products in H& M. So, you know, it's, I have the credits and, uh, it's so important for, for me to make the online space more true and genuine in the expertise.
[00:38:03] Rebecca Haydon: I think definitely with that as well, because there's so many, I think these like high achiever, like go getter, like you said, who have kind of, we are knocked down a lot, you know, told to get off the pedestal and stop talking about yourself, you know, that, that was what I was always told when I was younger, always, and then, and then, you know, you get into here and you're like, no wonder.
[00:38:29] Rebecca Haydon: People don't want to speak their opinion or allow themselves to shine because that's where it's coming from. And I think that's so important to like match the two together where you open that for them and allow them to see that and then kind of pair with what that looks like. And they're very authentic for them because like we said earlier, it's so easy to get lost.
[00:38:49] Rebecca Haydon: In the entrepreneur space and go, okay, well, that's working for her. So that means that it's going to work for me. And therefore that's what I must do. And that's why we get loads of carbon copies and everyone thinks it's an MLM, you know, whereas if actually, if each of us just stood as we do in our own power and, you know, I have so many people who go back, I have no clue how much you're making, you never really told me you never show screenshots, but.
[00:39:14] Rebecca Haydon: That it doesn't like, that's what attracted me to you. And I think like the more you stand in that and stand in that truth, the more, the more successful in the longterm you'll be. I think I've, I know quick success can come from talking about money and how much you're making, and that's okay, but it is that longterm success that we want, isn't it?
[00:39:34] Rebecca Haydon: Then more than anything.
[00:39:35] Frida Nilsson Berger: Exactly. And yeah, just bringing back the credibility to this space, because there are, like I said, a lot of ugly fish out there and that's ruining our reputation as well. So it's kind of my calling this year to like pump in the value and really showing people that they can trust my expertise.
[00:39:58] Rebecca Haydon: Yeah, and show that. Well, thank you so much for coming on. I've loved interviewing you and nibbling your ear off of all the questions, but where can people find you, where,
[00:40:10] Frida Nilsson Berger: where do they need to go? They need to go to Instagram, first of all, where my name is frida. businesscoach, uh, yes. And then they can go into www.
[00:40:21] Frida Nilsson Berger: femalewealthlab. com. So that's quite, quite an easy English URL, which I'm happy about. And when you went in there, in there, the Google translated it for you. So if we have some English listeners, probably, um, you can, you can go in there and it will work out anyway.
[00:40:43] Rebecca Haydon: She sent me a sales page to have a look at.
[00:40:45] Rebecca Haydon: She's like, I know you can't understand any of it, but let me know the energy and the vibe. And then when I got on there, it was like, translate. I was like, I can, I can check it. It's too good. It's too good. Well, thank you so much. Thank you for coming on. I've absolutely loved it. I've loved supporting you.
[00:41:03] Rebecca Haydon: And I know this is not the end of both our friendship and where we go next and what that looks like, and I cannot wait to be sipping wine with you in some foreign country somewhere.
[00:41:14] Frida Nilsson Berger: Oh yeah. Post pregnancy.
[00:41:16] Rebecca Haydon: Post
[00:41:17] Frida Nilsson Berger: pregnancy. Thank you so
[00:41:19] Rebecca Haydon: much. so much and I'll see you all next week. Bye! I love to see you plugging in and listening to the podcast every week.
[00:41:28] Rebecca Haydon: So, whilst you're here, I would love for you to spend a moment sharing your favorite episode, reviewing the podcast, And of course, that juicy 5 star rating. These little acts of kindness really help the podcast reach more incredible powerhouses just like you. Now, if we're not connected on Instagram, add me at underscore Rebecca Haydon underscore, and for the full show notes and more resources, head over to RebeccaHaydon.
[00:41:58] Rebecca Haydon: com. I'll see you there.
More about The Subconscious Expert:
Welcome to The Subconscious Expert, the podcast where your subconscious becomes your one-way ticket to the mind-blowing results you desire in your life and business! I’m your host, Rebecca Haydon, The Subconscious Expert who went from being stuck in victim mode to a multi 6 figure business owner. Each week, I will be giving you the subconscious tools and techniques so you can become the woman who is living out her vision with a life and business that she is truly OBSESSED with. I have said it before, and I will say it 100 times again: "Your business can't outgrow your mindset, and if you want to grow your business, it always starts with growing your subconscious." So let's dive into the subconscious breakthrough you so deeply deserve!