Client Success Story: How Will Your Business Transform Once You Do the Subconscious Work with Mills Gray [ep. #180]
Hello lovely lady and welcome to Higher Self & I!
Are you ready to dive deep into the world of subconscious work and find out how it can transform your business from the ground up? Join me in today's episode where I give you all the secrets to stepping into your CEO shoes. I sat down with the phenomenal Mills Gray, a mentor who has mastered the art of generating leads and cash without the hustle of aggressive bro marketing.
Mills shares her inspiring journey from scuba diving around the globe to coaching hundreds of women into business success. We'll explore how she broke free from money mindset blocks and stepped into a new version of herself that magnetises success effortlessly. She'll tell you all about how to align your business with the lifestyle you desire, and you'll learn strategies for lead generation that work while you're living your life – not just when you're glued to your desk.
Today's client success story is a roadmap to reaping rewards without working more. So tune in to hear Mills' story and get ready to revolutionise the way you approach your business and subconscious work!
More about Mills Gray:
Mills helps service providers who are looking for more leads and higher cash months without all the BS bro marketing tactics. Mills has been a business owner for 16 years following a four year career as a scuba dive instructor travelling the world. A mum of two teens, a doer, action taker with a sprinkle of spirituality Mills has experience in many different areas of business. She has grown 3 businesses from the ground up and in 2014 sold a business for 6 figures, she trained as a coach in 2019 and has helped hundreds of women to get more clients and fall in love with their business again.
Topics covered on Subconscious Work:
How has Mills transformed her business while we worked together?
What strategies can help you attract more leads without aggressive "bro" marketing?
The results Mills saw once she started doing the subconscious work.
Mills' journey of evolving into different versions of herself as an entrepreneur through our work together.
What did Mills do to bring in high-cash months in her business (without increasing her workload)?
What are Mills' favourite mindset practices that help her grow as a person and business owner?
How does Mills help business owners generate more leads?
Connect with Rebecca Haydon:
Connect with Mills Gray:
Instagram: @mills_gray
Free Training: From £495 Mini Sessions To £6k Client in 11 Days
Quote:
"80 percent of your results come from 20 percent of your actions. So make sure that 20 percent is the right action." - Mills Gray
Transcription: Our AI tried its best, but expect a few quirky typos in the transcript. Embrace the imperfections and enjoy the read!
[00:00:00] Rebecca Haydon: Welcome to the Highest Self and I your go-to podcast that will release you of your victim mindset and become your one-way ticket towards the mind blowing results you desire in your life and your business. I'm your host, Rebecca Haydon Mindset and business mentor ready to help. Let me help you unlock your mindset into gear and empower you to step into the person you always knew you were meant to be, a badass CEO who is here to claim her frickin millionaire life.
[00:00:43] Rebecca Haydon: Ready to find out what life could be like if you just did the thing? Let's go, baby. Hello, gorgeous lady. Welcome back to Higher Self I, and you are in for a treat because I am here with another incredible success story today. I absolutely love sharing these. I love sharing my client's journey, how they've grown, what they've done, how they have really integrated the subconscious work that we've done, and by God, this An insane interview.
[00:01:17] Rebecca Haydon: I am interviewing one of my six month one to ones. She's currently still in the container with me, Mills Gray. She will introduce herself when we get in, but it was a really powerful, powerful interview that allowed her to really reflect on all of the iterations that we've gone through, and she's had many an up level since working together, and I think truly stepping into this era of herself that not only allowed her to show up very differently online and create success in the way that she wanted to create it, but equally reap the rewards without working more.
[00:01:54] Rebecca Haydon: So you, like I said, are in for a treat. So Mills actually helps service providers who are looking for more leads and those juicy higher cash months without out. All of the bullshit bro marketing tactics. And we get into this in the episode. Mill has been a business owner for 16 years, following a four year career as a scuba diver instructor, traveling the world.
[00:02:19] Rebecca Haydon: She is a mom of two teens. She's very much a doer, action taker with a little sprinkle of spirituality Mills and has two kids. Experiences in so many different areas of business. It is literally crazy. All of the strings that she has to her bow. Now she's grown three businesses from the ground up and in 2014, actually sold a business for six figures.
[00:02:43] Rebecca Haydon: She's trained as a coach in 2019. And since then has gone on to help hundreds of women get more clients and fall in love with their business again. So if you are ready. Without further ado, I welcome Mills to the podcast [00:03:00] and our story of working together. Enjoy! Hello, my gorgeous souls. Oh my goodness. Am I excited for today?
[00:03:10] Rebecca Haydon: I've already given her a stellar introduction before we've even got in here, but welcome Mills. I am so excited to have you on the podcast. Who are you? What do you do and why
[00:03:21] Mills Gray: are you here? Oh my God. I am so excited to be on this podcast because I have to say, and I know like a lot of people say this, but when I started working with you, I was like, Oh, she's got a podcast.
[00:03:30] Mills Gray: I better listen. And then I just binge loads. I was like, I want to be on that podcast. Um, so I'm, I'm thrilled. Um, so my name is Mills. I am a business coach and a mentor. Why am I here? I've been working with you since, Oh gosh, I think it was just before Christmas, November. Yes. And yeah, well, we can dive into, into, into more about that.
[00:03:54] Rebecca Haydon: Yes. Let's get straight in. So we were straight in on the DMs and very, very pleased. You were the most ideal Dreamy client for me. You were very aware of what was going on. You knew exactly the blockages and where you were stopping yourself and what you wanted that to look like. Tell the listeners. Where you were when you kind of reached out, what was going on from a mindset perspective, strategy in the business, etc.
[00:04:24] Mills Gray: Yes. And, uh, and I appreciate you saying like that awareness, because I feel like I, I am super aware of, The fact that I was at a place where I was like, yeah, this is great. It's good, but I'm not where I want to be. And I've, I've felt like that for quite a few years. And I don't, you know, there's part of me that's like, is that just cause I'm super driven and nowhere's ever going to be like where I want to be.
[00:04:48] Mills Gray: So that always used to play a little bit of a part, but I reached out to a friend of mine that you have been working with and I. I, I didn't even know that you'd been working together because you, I don't think you've done a podcast at this stage. I just said, who like recommend me some mindset coaches because I knew it was mindset cause I've got a lot of strategy behind me and I was like, I just don't need any more strategy, although we'll get into that.
[00:05:14] Mills Gray: I do feel like I've definitely changed quite a lot there, but I was like, I just want mindset. I just need mindset. I'm like all about just really, really focusing on mindset. And she gave me three people and I actually only just looked at you and I was like, okay, cool. This one, this one looks perfect. And I remember I was at a swimming competition and I just like, my daughter was at a swimming competition and, um, I just reached out and we had a few like, Kind of back and forth messages.
[00:05:40] Mills Gray: I was like, cool. I'm in.
[00:05:42] Rebecca Haydon: The quickest message I, I think we like decided you'd signed up and contracts had been signed. I was on the way to my goddaughter's christening and like, it was from the journey home to the journey there. It was done.
[00:05:55] Mills Gray: Um, and I kind of like that. I like that speediness. And [00:06:00] I, I often, I will always say like, I want my clients to be like that, but I felt perhaps like frustrated, a little bit stagnant and from the outside, people are like, Oh, you're doing so great.
[00:06:10] Mills Gray: And I, and I was doing, I was doing well. Like there's no doubt about it in comparison to perhaps where I had been like three years previous, but I just wanted more. Um, and I felt like I kind of had my sweatpants on, I was in comfy zone. Maybe a little bit kind of, I don't want to say lazy because lazy is not the right word to use, but just com, just comfortable, not really being pushed.
[00:06:33] Mills Gray: And there was something that was just blocking me.
[00:06:36] Rebecca Haydon: Yeah. And I think I see that a lot in that you get into that comfort, especially when the business is kind of doing well and you're kind of on, you're doing things and things are happening. Um, but you know, inside, and I think like a trait of pretty well, every single one of my clients that.
[00:06:53] Rebecca Haydon: Is that there are, they are high achievers. So like we, we don't like to settle, but it is very easy to get into that comfort. And there are so many people who say, Oh, is it because I'm lazy? And you know, consciously and subconsciously that you're not lazy in that aspect. Uh, but it does start to feel like that because it becomes so like stagnant and there was kind of no momentum was there.
[00:07:19] Rebecca Haydon: I think that was what you were lacking. It was that momentum.
[00:07:22] Mills Gray: Momentum. And also I think there was like a money mindset block that was really, I just hate that whole kind of like bro marketing. And I was, I hated it so much that I was shying away from it. That was almost like, am I allowed to suddenly like, is that rude?
[00:07:40] Mills Gray: Rude to say, I was going to say, I'm like, I was cock blocking my own finances in the real bro marketing style. No. So I was just like, how do I feel? Like good about making that kind of money without sounding like showy offy. And then I, I kind of, the more I've been working with you, the more I'm like, well, look, you are absolute proof of that.
[00:08:04] Mills Gray: You don't talk about your finances really hardly ever. It's clear that you're doing well. It's clear that you're successful. I just want to, I want to be able to do that. And I think the, the idea of this, like, you know, Lamborghinis and happening in nanoseconds, just. Frustrating me. And so therefore I was playing small because of it.
[00:08:24] Rebecca Haydon: And, and kind of stopping yourself from ever really stepping into that because it was almost like you, you wanted, you wanted the wealth and you wanted the clients and you wanted, it's more life experiences and freedom for you, wasn't it, than anything, which I know we'll get into, but it was equally like, how do I show that without showing whether it's the Stripe notifications or the Lamborghini or the bags, you know, all of that stuff.
[00:08:52] Mills Gray: Happy to show a few Stripe notifications,
[00:08:54] Rebecca Haydon: don't get me wrong, but yeah. I mean, we can, um, so when we, when we kind of [00:09:00] first started, what were some of the biggest shifts from a mindset perspective that you felt? Cause we did a lot of mindset work at the beginning, didn't we? It was quite intense with you really stepping into this person that you wanted to become, that you wanted to be.
[00:09:14] Mills Gray: Yeah. I mean, I remember, I do remember one session and we did a bit of like. Timeline therapy. And I've found myself kind of like breaking trauma of like my grandfather and my great grandfather, here we go generations
[00:09:31] Rebecca Haydon: back. Yeah,
[00:09:32] Mills Gray: this is a fun Tuesday. I'm meeting a grandpa I've never met, like dealing with that shit.
[00:09:39] Mills Gray: Um, but I think. Really understanding, like a big thing was like, I sort of had to prove myself that really came up quite a lot and in, and it showed up in all aspects and, and kind of like letting go to stuff that is just not serving, wasn't serving me. Um, and it's really, I feel like I've changed my whole identity as a coach through doing that.
[00:10:04] Rebecca Haydon: Mad. It's been mad. And we've got the, the Mills 2. 0, which we speak about a lot. And I think I remember that was a little bit further in Mills started with me for one month and then we went to three months and now we're here for six months, which is usually what happens when people come in.
[00:10:22] Mills Gray: And there's a little bit of me that part of that was like, Oh, my mindset's okay.
[00:10:25] Mills Gray: I probably just need six weeks. And then it was like, well, no, this is fun. Let's go a little bit longer. And I really do feel like. We have completely, like, we just keep, it keeps evolving.
[00:10:36] Rebecca Haydon: Yes.
[00:10:36] Mills Gray: And also with the strategy as well, but the mindset stuff, I was kind of, I feel like I'm just seeing everything through like a new lens, but there was always this like, I don't really want to work a whole load harder.
[00:10:50] Mills Gray: And so that was kind of quite a big thing for me, but yeah, we've, we've kind of like, we've navigated through that completely and mindset wise. It's just been an interesting journey. I've done a lot with my kind of, I feel like I've done a lot with my mindset over the last probably 15 years, but I've never consistently kind of like the part stuff and things like that, like really recognizing and being able to ask myself like deeper questions and sit with it.
[00:11:19] Mills Gray: And I think before I was probably a little bit like bypassing stuff that came up and would do things to like, you know, Oh, that's fine. We'll just put that there. That's fine. You know, leave that for
[00:11:30] Rebecca Haydon: later. Yeah. And I think because of the time that we've had together, you've actually had, and I've seen physically in front of me, three or four iterations of you and the business and the up levels, and it really has, like, I mean, we're probably on Mills.
[00:11:46] Rebecca Haydon: It's 4. 0 to be honest right now, but you know, like there's, there's been so many iterations where we hit this, we have, we have what we call the sessions inside my container and every client has like a couple of [00:12:00] these sessions that really changed the game and I remember that one where it was just you fully fucking claiming you and that was like, it gives me goosebumps if you're watching the video, like I just remember that conversation that we had and it was literally.
[00:12:16] Rebecca Haydon: More of a mentorship conversation than let's break through beliefs or, you know, like it was more you really stepping in and claiming that, but what happened then from, from a social media point of view, from a type of client point of view, I think really changed the game for you. Do you want to speak into that kind of that session?
[00:12:35] Rebecca Haydon: And then what happened as a domino effect from that?
[00:12:38] Mills Gray: Yeah, and I think actually there were a couple of those sessions, and I remember talking to you. It was about my branding, and you said, Are you going to do like a big fanfare for your branding? And I was like, I don't really think people give a fuck. And you're like, and we just started talking like that.
[00:12:56] Mills Gray: And we were sort of laughing about it. And you're like, I think you should show more of that personality. And it was suddenly like, I don't know, it was like a light switch being like turned on. And I was like, cause that is in me, right? My friends see it, my kids see it, my family, like everyone sees that.
[00:13:16] Mills Gray: Why am I not kind of really showing that as a, as a coach? And that really helped me to then, I feel like that was a bit of a domino into really getting crystal clear on what I do. And for a long time, anyone I work with, I'm like, How do I help you? And they're like, Oh my God, in so many ways, you did this, you did that, da, da, da, da, da.
[00:13:35] Mills Gray: And I'm always like, I know that I can offer so much, but I also know that in marketing, that's, you can't just really say that, like you have to kind of be clear. And. Through us working together, I've really, really identified the things that I'm just fucking good at, and that should be celebrated. And that comes a little bit with me, like, owning it, and not being like showy offy and braggy, but just being like, well, I just know that's true.
[00:14:04] Mills Gray: That's it.
[00:14:06] Rebecca Haydon: And that's that. Yeah. And I think like from that, when you kind of opened that part of yourself and started bringing that part of yourself online and having the understanding of, you know, we've got these three pillars for you now and wait, how you speak into them, which we'll kind of get into a little bit later, but how you then draw upon your own success and the success for your clients really allowed you to like.
[00:14:28] Rebecca Haydon: Become this full embodiment, which then stopped playing into the belief of I have to be this showy offy bro marketing. It really gave you that permission, didn't it? Online. A hundred percent.
[00:14:40] Mills Gray: And I think, well, and this is no disrespect to the clients that I had been working with. I was really, so I started with a group coaching that I've been doing for like three years.
[00:14:50] Mills Gray: I was like, that's my baby. Don't want to give it up to kind of. giving that up and moving on. But it's like, I, there were lots [00:15:00] of things that happened in the process to kind of allow me to do that without feeling like I was letting them down. And when I gave myself that permission to be like, actually, you are needing to, Serve a different type of client that also kind of like unleashed, like just creativity, a difference in vibe, a difference in like showing up.
[00:15:20] Mills Gray: Like, and I really, like, if I look at it, my offers change, my content change, my stories have changed. My identity of a coach has changed. I am just one new person. Yeah. I've done like two launches. What the hell?
[00:15:34] Rebecca Haydon: Mills was like, I don't launch. I don't, I don't want to launch.
[00:15:38] Mills Gray: I don't launch. And you know, that's just where we're at.
[00:15:42] Rebecca Haydon: It's too good, but yeah, I think kind of like having that permission really not only allowed you to align your business with what you actually wanted, which I see so often within my containers, because without the subconscious work, you are really free. Performing and showing up and behaving from a program of what you think you should do or what you think it should look like or what you believe that to be.
[00:16:10] Rebecca Haydon: And I think the moment that we kind of broke that down for you and you were like, actually it can look however the fuck I want and I can make that decision. That was really when all of these things started to fall into place.
[00:16:23] Mills Gray: Completely. And actually the thing is, is that I, it's not, I was being inauthentic before I was still very much being me, but it's almost like the jigsaw puzzle.
[00:16:34] Mills Gray: It was like, there were just a few things that just needed, like, you know, like when a piece goes in and it kind of doesn't quite fit, but you could just squeeze it in. It felt a little bit like that. And now it just doesn't feel like that. It feels like everything is just happening exactly how it should be.
[00:16:51] Mills Gray: And I think. Without making those changes of, of just stepping up and being able to be more spicy meals. That's what we've called it. Um, it's, it's just like, it's just flowed. It's just, it's suddenly flowing. And And it's the, again, the awareness that I wasn't, wasn't not being me before. I've just opened up a new version of me.
[00:17:15] Rebecca Haydon: Yes. Which in turn has started to attract and we'll kind of celebrate this in a moment, but started to attract like some insane opportunities and insane ways of doing things in your business, you know, bringing in the passive course and letting go of the, the group course and Bringing in the one to one clients and, and all of that, and actually still keeping your freedom, because I know that was such a huge value for you.
[00:17:42] Rebecca Haydon: And I wanted to speak into that a little bit, because I know a lot of people have this fear on the way to growing their business and scaling their business, that you then work harder, you then have less time and actually, you know, one of your big messages is that you can go shopping with your daughter for a birthday and get 15 new leads in, and that's [00:18:00] just how it can be.
[00:18:01] Rebecca Haydon: How did you find. Navigating, really stepping into who you wanted to be, but then also kind of keeping that freedom and keeping the life that you wanted.
[00:18:10] Mills Gray: Yeah, really good question because I have, and anyone listening, like I've been Hustle Mills and I didn't like it. And, uh, you know, I was Hustle Mills for a long time and.
[00:18:22] Mills Gray: She's still there, it's just understanding that it doesn't need, you know, she doesn't need to play her role. Um, and so a while before working with you, I was very much like, which is why I was kind of plateaued and lazy, because I was like, I've got rid of hustle. It's not quite hitting the mark of where I want to be, but I just have really strong boundaries, or as much as I can.
[00:18:45] Mills Gray: I do break my boundaries. Let's be real. I do break my boundaries, but I'm very much like, look, I start work at 10 and I finish at like three. And if I want to do something extra, After three, I will, but I'm not going to schedule anything.
[00:18:59] Rebecca Haydon: That's your conscious choice. Yeah.
[00:19:00] Mills Gray: Yeah. And so that started with saying, I'm never going to do coaching calls after three o'clock and I've just stuck to it.
[00:19:07] Mills Gray: And I try and help my clients to get those boundaries in place because there's always shit to do, right? If you, you could carry on doing and doing and doing, but it doesn't mean that it's right. It's yielding you the results you want. And so making it really clear, what does your life want to look like?
[00:19:25] Mills Gray: Do you believe that you can make more money without having to work harder? And that's, that's definitely something that I, I talk about with myself. I go through. I like, yeah. And, and I want to be able to, I want to be able to, like yesterday, I mean, I'm really sunburned cause it's like the first glimmer of sun and me and my mate were like, it's sunshine, should we go to like, we were both members of this club and it's got an outdoor pool and we were like, yes, let's go.
[00:19:53] Mills Gray: And I was like, okay, I'm just going to, I like having that. And without that, what is the point in life? That's what I feel anyway. And that's really come from historical kind of mills really. I. You know, I used to teach scuba diving. I broke the mold. I left corporate. I was just like, I don't want to be like your average Joe.
[00:20:12] Mills Gray: I'm just going to do things differently and follow what internally is guiding me to do. And work, not working all the time is one of those. Yeah. And that's okay.
[00:20:22] Rebecca Haydon: And I think like you then matching the business to that was, matching the business to that, but with the results that you wanted was a huge shift, wasn't it, because you matched the business to it, you were But then that's when the stagnation and the lazy came in, wasn't like the
[00:20:37] Mills Gray: story.
[00:20:37] Mills Gray: Yes. So I was matching it before, but I wasn't quite getting the cash that I wanted, if we're just flat. Put it
[00:20:44] Rebecca Haydon: as it is. Yes. Um, I want to talk about a couple of the edges that we went to and that we still go to as we are still working together. But one of the edges was this. Part live podcast event that [00:21:00] you really wanted to put on and turned out to be the most insane.
[00:21:06] Rebecca Haydon: Incredible experience for you. Like me watching you go through that from like how you started and how you felt about it. And I know you've talked about this, but like kind of going into that bloody selling out within three minutes, like I remember being in box and I was like, I can't keep up with the ticket sales, like I would go away for, for like a couple of hours, come back in and she would like.
[00:21:32] Rebecca Haydon: So then kind of getting there and doing that and then the repercussions of what's happened after that. Do you want to speak into that a little bit? Cause I think that was a real breakthrough moment for you as well to show what it could look like and what you could be doing.
[00:21:45] Mills Gray: Yeah, a hundred percent. And I feel that like it's really helped mold into my pillars as well, because lead generation is definitely something that I know I'm good at and I do all the time.
[00:21:56] Mills Gray: And I do organic and I also do paid, um, in terms of how leads come into my world. And we were. Discussing a podcast event, which I have to give credit to one of my clients suggested it to me. She was like, why don't you do a live podcast? I was like, Oh, that's a good idea. And there was something just not quite driving me to do it because I was going to do it in London.
[00:22:16] Mills Gray: And it's just all these things. And I'm a generator in human design. I have to, I have to be a hell yes. Otherwise I just. I'm just, it's a no. And the idea was a hell, everything was a hell yes, except something just wasn't quite clicking. And we had a session and you were like, why don't you just do it locally?
[00:22:33] Mills Gray: I was like, Oh my God, you're giving me permission to do it locally. Why don't I just do it locally? And I think it was just the importance of understanding that I have a big audience and trusting that I could fill those spaces was a big part of just like, okay. And actually. What happens if I don't fill those spaces, where's the win?
[00:22:56] Mills Gray: Like, it's just like, look at, it's not that big a deal. Right. And, and so getting really clear on what it was, what the day would look like. And there were different, there were different stages of business owners that attended. So it was like trying to really match that, but also raise my authority at the same time, which I feel like it just, it worked, it worked.
[00:23:17] Mills Gray: And then. The fact that it's, it's sold out in like four days, I was like, that's epic. I need to reflect on why that is. And I really put it down to a good marketing message. Having people in my world already, just tick, tick. You have to have that. I think you have to have that. And part of my messaging is very much like, you just can't rely on the same hundred people.
[00:23:37] Mills Gray: 500 people, whatever that looks like in your, on your, yeah, you can't sell to the same people because hoping that the next post or the next email is the thing that's going to push, you know, push them to sign up. It's just not a strategy. So you just have to keep filling your, your world of new leads. And, and so the fact that I had done that, it was like, this is confirmation that I'm just.[00:24:00]
[00:24:00] Mills Gray: I've got it all here. Like, let's go.
[00:24:03] Rebecca Haydon: Let's go. Yeah. And I think like you, you doing that. And I think almost what I saw when you did that was that you almost kind of came out of your body and was like, ah, well, yeah, that was bloody brilliant. Look at us go. Like you had that real moment of properly standing in your success, in what it was, in how you did it, in.
[00:24:28] Rebecca Haydon: Then what happened afterwards and the clients that have come in and they're kind of that big boom and momentum again in your world. And I think that that was a real showing for you of how you can do different things and do it differently and in a different way and people really wanting to be there.
[00:24:47] Mills Gray: Yeah. And, and I, and trust is such a big part of that because, you know, last year I had a sold out retreat, which was amazing, didn't take four days to sell out to, you know, Eight months, but that's cool, you know, but I, I think when you can then get evidence that things work, it's almost, again, it's like, why wouldn't you, why wouldn't you just keep on going and keep on trying and do different things like the launches, you know, I don't launch, I don't launch, but, but actually that energy once in a while is quite fun.
[00:25:20] Rebecca Haydon: Yeah. And I think the trust muscle was a huge, Muscle that we flexed with you, wasn't it? It was like trusting that like the right people are there, that people are coming into your world, that that's what it looks like for you. What, what has been, I don't know, maybe it's time on therapy and parts, but like, what's been the biggest, Um, or one of your favorite mindset practices that has helped these changes.
[00:25:46] Rebecca Haydon: Cause I think sometimes people are like, wow, I can really resonate with where she was, but like, oh my God, like she now has this trust and this new identity and she's showing up and everything like that. And I think sometimes just allowing them to see what bridged that gap for you. What would that be if you kind of looked at that?
[00:26:01] Rebecca Haydon: I know it's probably not one specific thing.
[00:26:04] Mills Gray: Yeah. I mean, I think with the trust. We had a really good session where it's like, I am prepared to put my head above the parapet in so many ways and have done like for my whole life, um, regardless of what people think and, and, you know, that happened in COVID it happened when I left my job and went and traveled and, and people always have an opinion, right?
[00:26:29] Mills Gray: And I was never, I just would not, I just trusted myself. I knew that I knew myself better than anybody else and it was not transferring to business life. And that's where it's like, that was a real, that really was the big bridge of like, hang on Mills, you trust yourself in so many other ways. Let's just cross the bridge to do that in business.
[00:26:49] Mills Gray: And so that was actually more of like a session, but the parts work, I feel like is probably my most favorite because I enjoy like the idea [00:27:00] of. Like my little characters that all have like funny outfits, you know, the hustle has a briefcase, you know, it's just like, I'm quite visual. And to me that just, it, it works.
[00:27:12] Mills Gray: It's like, okay, let's look at, is this a part coming into like, A manager part or a firefighter part and then being brave enough to just kind of sit there and ask, like, what do you want? What is it that you're here for? Yeah. What are you here for? And actually listening to them. And I remember doing a session with you.
[00:27:30] Mills Gray: I was like, I welled up, like I was crying. Maybe not like booing, but I was definitely emotional because they just wanted to be like listened to and heard. And I was like, okay, I'm really sorry. And like this sort of irony from a coach perspective is you have to listen. So why wasn't I listening to? to myself.
[00:27:50] Rebecca Haydon: Yeah. And I remember that being a real poignant moment that you then took into outside of our session, which is, I think, such a big thing for me as your coach and the clients that I work with is to give you the tools where you don't need to be in Voxel with me all the time, walking through a mindset.
[00:28:08] Rebecca Haydon: And that does happen at the beginning because you're getting used to, Knowing what questions to ask, et cetera. But there was, there was so many instances after that session where you were like, Oh, just spoke to them. This is what they said. This is what they're protecting me from. This is how I've moved through it.
[00:28:24] Rebecca Haydon: And things were shifting so much quicker, weren't they? From that point on.
[00:28:28] Mills Gray: Yeah. And I, and I think that's like, um, I remember saying about collapsing time. And I feel like that has really helped to collapse time and see results. It's just that real awareness of what I need to do, what I need to do, and what I need to consistently do and not just forget about it.
[00:28:46] Mills Gray: And I remember once you said, like, get a library, a menu of like stuff that you want to do. And that was a bit of a game changer as well, because it's like, I'm not a massive journaler. I, I, I'm jealous of people who are.
[00:29:00] Rebecca Haydon: I'm jealous of how they can write for that long without the hand cramping up. I'm like, how are you doing this?
[00:29:05] Mills Gray: Yeah. And I'm just, yeah, totally, totally. It's just like, um, but, but then just finding other things and, and knowing that I was already doing that, but just making that a bit more regular. I think also helped with the sort of like collapsing time and just moving forward.
[00:29:20] Rebecca Haydon: Yeah. So let's, just to wrap up, talk about the collapsing time and the results and what's going on in the business now.
[00:29:27] Rebecca Haydon: Let's do a little celebration.
[00:29:28] Mills Gray: Yeah, totally. I mean, so, Uh, when I started with you, I had a group coaching. No. Okay. Let's rewind. I used to originally, I started my coaching journey with one on one. And then it just came, became like really trendy to do a group. I think that's really basically what it was. I was like, okay, cool.
[00:29:47] Mills Gray: I'll do a group. And, um, you know, the, the, the kind of black and whiteness of a group. And I think they're great. You do have to have lots of people in your world to consistently fill them, [00:30:00] whether you're doing an evergreen or whether you're doing launches, you, you still need the numbers. And I think group sounds amazing because it's, you're serving five people in one hour versus five separate hours.
[00:30:10] Mills Gray: But yeah, there are, there are, there are pros and cons to a group, but I had been running my group for three years and I was like, Bex, I'm not stopping my group. But. I have now shifted away from my group, which will finish in July, like the last cohort will, will stop in July. And I've been working one on one since kind of, probably, I'm going to say like January was when we started to bring that in.
[00:30:35] Mills Gray: And I've just really enjoyed getting much deeper, serving a different group. Caliber of client who'd maybe ready to kind of go to their 2. 0 and scale. And it's just been really successful. I've got nine one on one clients at the moment, which I feel is like, no, no, if you'd said that to me a year ago, it'd have been like, what?
[00:30:53] Mills Gray: No. And like in the last week I signed three in a week and I was like, Oh, here we go. This is what I'm looking for.
[00:31:04] Rebecca Haydon: That's the reality. I, yeah. And Mildred's like a magic, magical manifester of just, I just know if we have a conversation where she's like, so I'm going to do this this week. And I'm like, yeah, you are.
[00:31:18] Rebecca Haydon: That's the end of it! And off she goes, Friday comes around and you're like, yes, I've just hit this.
[00:31:24] Mills Gray: I know it's amazing. And like, I, again, like let's celebrate that and not be like, Oh, you know,
[00:31:30] Rebecca Haydon: No, I wanted you to really step into that. Yeah.
[00:31:32] Mills Gray: Yeah. And that's been, that has been amazing. And I am like a doer, like, um, You know, I did this podcast event with, with somebody who, um, the woman who owned the venue, she said, Oh, Sophie said to me that, you know, if Mills says she's going to do something, she'll just do it.
[00:31:48] Mills Gray: And I was like, Oh, that's such a nice thing to say. Like I just, if it feels right, boom, I'm all in. I'm all in. And that is the generator in me. Like I've, I've, I've learned a lot about my human design and I, I really appreciate it. And it's helped me to understand like, well, if it's not, yes, just wait, you know.
[00:32:07] Mills Gray: So, so business is looking good. I had an 8k cash collected week, which I was like, happy days. Um, and I've got just, things are just bubbling. Like there's literally, leads are coming in, inquiries are coming in. And I, I am a big person around like making your time. Not wasting time in your business. And so it's like, it's perfect.
[00:32:30] Mills Gray: I know what to do. I have the strategy that I teach. I do myself, like it's, it's, it's just something that I kind of live by and, um, think works really well. And so it's cool. It's, it's about having the right leads coming in as well. Right. And that's just definitely been a big shift.
[00:32:46] Rebecca Haydon: Yeah. Yeah. And I am really, really celebrating you as I always do.
[00:32:51] Rebecca Haydon: I'm like biggest, biggest cheerleader, biggest fan and boxer at all times.
[00:32:56] Mills Gray: You are. You celebrate more than me probably. We're not [00:33:00] even finished yet. You celebrate more than me. I think you're always like, I'm sending
[00:33:07] Rebecca Haydon: all the gifts. Um, but there's, I just think that there's, there's, there's, there's, You know, the, the shift and the changes and literally the up levels, which I think is, is why I love the long term containers more, because especially with the subconscious work, you do get to the next level and you're like, wow, okay, well, this is a completely new part and belief that I've never heard before, let's go again.
[00:33:31] Rebecca Haydon: And you do constantly evolve. And I think that's, you said it earlier in the way of happily or unhappily, the subconscious work kind of never ends, which I. Celebrate that because you're constantly growing and evolving, but I think it also has such a knock on a impact on your business and you've really seen those changes happen, which has just been so,
[00:33:52] Mills Gray: honestly, I'm gonna say this.
[00:33:52] Mills Gray: I've worked with really good coaches and, and I always see the value in working with coaches and I've invested that thousands upon thousand.
[00:34:05] Mills Gray: Five coaches I've worked with, this has been the most transformational for me.
[00:34:10] Rebecca Haydon: I'm like,
[00:34:10] Mills Gray: Oh,
[00:34:14] Rebecca Haydon: I, I appreciate that. And I think it's for me seeing you go through that transformation as well. Like, oh, it just fills me with joy. With so much joy and I wish, I always wish that we could, like we, I should do an interview at the very start and then an interview at the very end to just be like, like can you imagine the la like the language that you were saying and how you were showing up And like there's just so much, and I think it's only up from here and this the foundations that you've now got both from like the strategy perspective of the things that we shifted.
[00:34:47] Rebecca Haydon: And again, like you said, it was more refinement, which it always is with my clients. You come in with a business that has a lot of strategy and you know, a lot of strategy, it's just refining it. But more than anything, it's the way that you now show up for yourself, to be honest. Yeah,
[00:35:01] Mills Gray: a hundred percent.
[00:35:02] Rebecca Haydon: Isn't it? So celebrating you, celebrating you, but let's have a little dive into you. And I know we've spoke about it a little bit, but I really want For you to have a bit of time to share with the listeners, what they need to be doing when it comes to the old three pillars that you have in the business.
[00:35:23] Rebecca Haydon: So go through the, go through the pillars and if you want, we can go from there. Yeah. Okay, cool.
[00:35:28] Mills Gray: I think first and foremost. My absolute drive, and this has been since school, since I can remember, is I just feel like you don't have to fit the mold and be the kind of like, oh, you have to go to work, you have to, you know, you have to get a mortgage, you have to do this, you have to do that.
[00:35:47] Mills Gray: It's like, I think we can trap ourselves so badly by, by not having that courage to just go, actually, I don't like this. And so my first thing is always like, what do you [00:36:00] want from your business? What does that look like? And not what anybody else is telling you. Like I know I said, I've sort of. Did group coaching because it was like trendy, but it's like, what does the thing that you go, that is a dream life.
[00:36:13] Mills Gray: And for some, it's like, you know, smashing out of the park with hundreds of thousands. But for others, it's like, I want to be able to pick my kids up from school. And so that's like a really important. First port of call, I think, when growing a business. Um, and I've been an, I've been an entrepreneur. I actually don't really like the word entrepreneur.
[00:36:34] Mills Gray: I can't really think of what else to describe it. You're like, I will not put myself into that box. I know. It's just like, I just sort of think of like Stephen Bartlett and I'm like, I'm not him. Um, yeah, so I, I was, I've been a business owner for 16 years. And I've had businesses in lots of different sectors, including retail, including health and wellness, um, property, travel.
[00:37:01] Mills Gray: And so it was, it was kind of like a no brainer to go, actually, I retrained as a coach. Why don't I just, you know, Look at business coaching. And so that was kind of like where I went. Um, and it's been a journey for sure, because I would always say like, my first thing is just helping people get clients, but what the fuck does that look like?
[00:37:22] Mills Gray: Um, everyone just wants clients, very, very broad niche, very broad niche. And so I'm really honing in on your numbers, like lead generation. But before we get to lead generation. Your offer, what you offer is just so, so important. And so a lot of my clients come with an idea of what they think their offer should look like, but it may, the reason it may not be selling is because people just either don't really understand what it's solving or they just don't need it.
[00:37:54] Mills Gray: And so sometimes just having a really good look at your offer is key. Is crucial at whatever stage you're at. And then also is that scalable? Like, can you, can you actually grow your business in a way that suits your, you know, your passion of, of why you started a business with a, you know, for example, a lot of them go, Oh, I sell this thing for like four, nine, five.
[00:38:16] Mills Gray: And I'm like, that's amazing. But how on earth are you going to, how many? Yeah. And then I only need six clients a month. And I'm like, okay, six. Okay. How many people do you have on your list in your world? And they're like, I don't know, couple of hundred on Insta. And it's like, there has to be a different, like you have to change something.
[00:38:34] Mills Gray: And so the offer is always a good place to start and look. And then the next thing is like, where are your leads coming from? And I love social media. And I think social media has its place. And I use I use social media organically. I use it non organically. Um, but without new people literally coming into your world on the daily, it's hard to sell.
[00:38:57] Mills Gray: It's just a harder position to be in. [00:39:00] And so my focus is all about like how to grow your lead, like lead generation, how to grow your leads, how to speak to the right person. Not just the same people who aren't buying it. And I look at that a lot through different projects, I suppose, is the best way to describe it.
[00:39:18] Mills Gray: Um, and, and it's very strategy driven because it is like, right. It has to be, of course, mindset comes into it. And of course, kind of like really understanding who your client is and what keeps them up at night and why do they need you and what's your identity? What sets you apart is, is like integral to all of it.
[00:39:37] Mills Gray: Um, but it is quite strategy focused. Um, I'm not an ad specialist, but you know, I think there's space for ads. If you're wanting to grow and have a life, then you need an organic, you need to be absolutely crystal clear on your organic strategy, but if you want to go to the spa and get sunburned, and get sunburned, you might as well also include a random Tuesday, exactly.
[00:40:04] Mills Gray: Have ads coming in yesterday. I think I had 22 ads coming in for a minute. Uh, as leads coming in from an ad, happy days, I spent 30 quid. I'd rather spend 30 quid than spend five hours.
[00:40:18] Rebecca Haydon: Yeah. And I think that's where it kind of gets to what I love, how I love the way that you do things is it's that what you said about how do you actually want your business to look and, you know, is it that you want to be churning out content?
[00:40:33] Rebecca Haydon: Seven hours a day and doing a hundred lives and podcast, like all of those things, or actually, can we be more strategic with what that looks like? And I know you talk about this. It's like, not just the ad, it's actually what happens after the ad and then how you funnel them through. And I know that's a big part of what you do, isn't it?
[00:40:51] Mills Gray: Yes, a hundred percent, because the selling part, you can have all these leads coming in. If you're suddenly like having to do 15 sales calls a day, you're not living that dream life. You're probably should just go to a call center because out of those 15, probably three might be relevant to you. And so I look at a selling strategy that just doesn't involve speaking unless you get to that stage.
[00:41:14] Mills Gray: And I think when you and I started working together. I will, I do remember you like, do you want to jump on a call? I was like, I don't need to do that. We're just happy. And I'm happy in the DMs. You can get a lot from DMs and voice notes.
[00:41:26] Rebecca Haydon: For sure. I think you
[00:41:27] Mills Gray: just can, but there has to be the right strategy of what questions you're asking and what that looks like, and I think a lot of people.
[00:41:35] Mills Gray: Default to just like send a, send a discovery call link and you can jump on a call. And all of a sudden you're coaching someone for an hour who's not going to buy and you're wasting, you're wasting time. And so the, the selling strategy fits with the lead generation so that you're, it's just flowing again without you having to do essential time consuming stuff.
[00:41:59] Mills Gray: It's like.
[00:41:59] Rebecca Haydon: [00:42:00] Yes. Which then gives you the life and it's that one big, perfect cycle.
[00:42:06] Mills Gray: Perfect cycle. Um, and a lot of my clients have gone, Oh my God, I'm, I'm now stopping work at three and it feels amazing. And I'm like, and how's your business? And like, it's grown. And it's like, there you are. It's that 80 20 rule, which seems to work for literally everything.
[00:42:23] Mills Gray: I don't know why, cause I'm not very scientific. However, um, you know, 80 percent of your results come from 20 percent of your actions. So it's like, make sure that 20 percent is the right thing. Action.
[00:42:34] Rebecca Haydon: Yeah. Yeah. And I think that's where people get so hung up, isn't it? Where they're like, Oh, like if I want to scale and if I want to grow, then that means I've got to do more.
[00:42:42] Rebecca Haydon: Like that's the general consensus belief that I see across the board. If I want a multi six figure business, I've got to work harder. If I want to do this, I've got to work harder, but actually it's becoming, and this is a big word that I use more intentional, more intentional with your time or intentional with what you're good at as well.
[00:42:58] Rebecca Haydon: I think, you know, there's so many people who go, well, I need all of these things and I need to be omnipresent. Everywhere. But it's like, okay, intentionally, how are we doing that? And and what does that look like? Where you ca you know you are everywhere, but you are not very rarely
[00:43:13] Mills Gray: online, are you? Yeah, a hundred percent.
[00:43:17] Mills Gray: And also it's really about finding the thing that vibes with you. And I think that a lot of people say, oh, get out your comfort zone. 'cause that's where the magic happens. Yes. But also if you hate doing master classes. Let's look at a different, there's, there's fricking hundreds of ways that you could get clients.
[00:43:32] Mills Gray: It just don't do what someone's told you you have to do. If it makes you feel sick, it's like, okay, let's find another one. There's, there's loads out there. Yeah.
[00:43:42] Rebecca Haydon: Well, where would you say for people to start when it, so if they, if they have been kind of like pushing out the content and you know, it's just like all this like organic, I'm going to say organic slog, because sometimes it can feel like that carnet when you're trying to, to grow and especially grow your.
[00:43:58] Rebecca Haydon: audience growth, it can feel a little bit heavy. Where would you suggest for people to, to kind of start with that journey?
[00:44:04] Mills Gray: Well, I think actually trying to get them off social media is your best bet. So I'm a big believer in like growing your email list and, and I feel like it's a, It's a much less cluttered way of selling and a much, you're really going into someone's inbox and you're not just relying on an algorithm.
[00:44:21] Mills Gray: I mean, I can't even spell algorithm. Why would I want to rely on it for my business? It's a hard word. It is. Same as entrepreneur. I was like, Oh my God. Um, every time. Not indefinitely. So it's like, let's try and not rely on the algorithm. However, I do think, yeah, so having really, I think is an important lead magnet is, is pretty much, uh, essential.
[00:44:49] Mills Gray: I think it's essential. And then there's ways of like finding people through like, whether that be Facebook groups, or having a direction to take people on because people don't just want to [00:45:00] go straight to buying, unless you're lucky and you really have got your messaging like frickin spot on, the chances are is that they need something from you first.
[00:45:07] Mills Gray: And so, We look at
[00:45:08] Rebecca Haydon: that. Yeah, I love that. And having those, because I think those for me is where the clarity comes in for, uh, an entrepreneur, um, in the way of like, okay, I'm logically, I've got this, this, and this set up. So it means that what are my needle moving activities for the day? Either they're happening without me, or I've got to do this one thing that has this knock on effect and everything else starts to happen in the background.
[00:45:33] Rebecca Haydon: That's what you want, isn't it?
[00:45:35] Mills Gray: 100%. And it's like, I grew a Facebook group last year and it is a slog and it does take time, but I maybe focused on it for like an hour a day. And then I was like, that is my needle moving activity. And through that group, I've grown my email list by about 2000. The group has like over 4000 people in it.
[00:45:51] Mills Gray: I get content ideas from it. I can sell in it. I've got, um, like, literally, it's just like, to me, that's like such a great project to look at. And a lot of people Don't look at it. And there's like 70 million Facebook groups, which is more than UK. I had to look that up. But it is more than the population of the UK.
[00:46:12] Mills Gray: So it's like, okay, so you can borrow people's audiences as well. But I think I just think there's loads of ways that you can get your lead magnet out to the right people, or at least Have somewhere where you're nurturing them and starting the journey.
[00:46:25] Rebecca Haydon: Yeah. Amazing. I love that. Where can people find you?
[00:46:30] Mills Gray: Um, probably my best bet is Instagram, which is Mills underscore gray, G R A Y. Um, yeah, come in. I'd come into my day. I do. Yeah, I have a podcast as well. So, um, that's called Soul Leaders. Hence my live podcast event.
[00:46:46] Rebecca Haydon: We'll link everything in the bio, but thank you so, so much for coming on. I knew it was going to be a good conversation.
[00:46:51] Rebecca Haydon: We, we've had many, many, a chat where we're like, Oh, you've been touched. You've got a dog called, Oh, like there's so many little crazy connections with us. So I knew it was going to be an amazing call, but just to finish off, if you had to sum up the experience so far. And I'll give you one word, but you can have more if you like.
[00:47:12] Rebecca Haydon: I'm not going to, you know, be a stickler. What would it be? Game changing. Oh, I love it. I love it. I know I, you can completely see and tell and Spicy Mills all the way. I, I tell you all the time. I'm like, bring it, bring it.
[00:47:27] Mills Gray: I love Spicy Mills.
[00:47:31] Rebecca Haydon: so much for coming on the podcast. I cannot wait for people to listen.
[00:47:34] Rebecca Haydon: Uh, make sure, make sure you're going to follow and say hello and go over To Millsworld, she really is amazing. Thank you for coming on. Thank
[00:47:43] Mills Gray: you. And thank you so much for having me. It's been amazing.
[00:47:45] Rebecca Haydon: My
[00:47:45] Mills Gray: pleasure.
[00:47:46] Rebecca Haydon: Bye everyone. Your love and support means the absolute world to me with this podcast. So if you have enjoyed the episode today, please make sure that you are sharing or [00:48:00] reviewing or even rating the podcast because it allows me to get into more earholes.
[00:48:06] Rebecca Haydon: Now, if we're not connected. Head over and add me at underscore Rebecca Haydon underscore. Come and say hello, I'd love to see you there, and I will see you on the next episode.
More about Higher Self & I:
Higher Self & I is the podcast for ambitious female entrepreneurs who are ready to achieve and sustain mind-blowing results in their biz. It’s a show that will release you of your victim mindset and give you complete freedom and energy to jump into the self you always knew you could be. Each week, Rebecca Haydon will help you lock your mindset into gear and empower you to step into the person you always knew you were meant to be – a bad-ass CEO who is here to claim her freaking millionaire life!