Client Success Story: From Stuck to Smashing Business Goals with Pippa Goulden [ep. #216]

28 Jan

This conversation is filled with raw, honest moments that will resonate with anyone who's ever questioned if they can make their business work. I promise you, it is pure gold. I had goosebumps throughout, and I can't wait for you to listen to it!

More about Pippa Goulden:

Pippa Goulden is a PR expert helping founders, entrepreneurs and start-ups to get known for what they do. She's on a mission to demystify PR and help small businesses to use it to build their brand, drive sales and grow their business. She has a DIY PR Membership, 1-2-1 Accelerator programme and does it for you too.

Topics covered on Subconscious Breakthroughs:

How did Pippa transition from feeling stuck and playing small to smashing her business goals?
What subconscious barriers did Pippa face, and how did she overcome them?
How did integrating subconscious work and strategy assist Pippa in her journey?
What hesitations did Pippa have about working with me, and what does she say about them now?
How did Pippa completely change her approach to selling and marketing?
What were Pippa's biggest subconscious breakthroughs during our time working together?
Is PR really just for massive brands, or can it be your secret weapon too?

Connect with Rebecca Haydon:

Apply to work with me
Come say hi on Instagram | Facebook | YouTube

Connect with Pippa Goulden:

Instagram: @pippa_the.pr.set
Podcast: PR Made Simple
Website: https://www.theprset.com
DIY PR Membership: https://www.theprset.com/DIY-Membership

Resources mentioned in this episode:

Related episodes you may enjoy:

Quote:

"I was feeling stuck, but working with Bec helped me step into who I wanted to be." - Pippa Goulden

Transcription:

Our AI tried its best, but expect a few quirky typos in the transcript. Embrace the imperfections and enjoy the read!

[00:00:00] Rebecca Haydon: You are listening to The Subconscious Expert, the podcast where your subconscious becomes your one way ticket to the mind blowing results you desire in your life and business. I've said it before, and I will say it a hundred times again, your business cannot outgrow your mindset. And if you want to grow your business, it always starts with growing your subconscious.

[00:00:26] Rebecca Haydon: So let's dive into the subconscious breakthrough you so deeply deserve. Hello, my gorgeous lady. Welcome back to the Subconscious Expert. You are in for a powerful conversation today. Yes, yes, yes. I have an absolute PR queen joining me on the podcast and client Pippa Golden. Now, if you have ever felt like PR is this big, confusing, A gate kept world that only massive brands have access to.

[00:01:01] Rebecca Haydon: Pippa is about to change that for you because she truly is on a mission to demystify PR and make it accessible for people such as our founders, the entrepreneurs, the startups. So you can finally get known for what you do and be heard. Build a brand that truly stands out. Now, what's even more powerful than the strategy that we dive into with Pippa at the end of today's episode is the journey that she has been on herself, because here is the thing, when Pippa.

[00:01:34] Rebecca Haydon: First stepped into my world. She was in a place so many entrepreneurs find themselves in. It was doubtful. It was stuck. She felt like she was constantly pushing uphill, waiting for, you know, some future moment next month, next quarter, next year, when things would finally fall into place. And there was this underlying fear with Pippa that maybe it wasn't going to work out, or maybe the business wasn't structured right, or that kind of lingering feeling of what if I.

[00:02:02] Rebecca Haydon: I just don't have what it takes. And now, trust me, she is a completely different person. She is believing in what she's doing. She sees the huge potential of the business she's already built. She's attracting those right dreamy clients that she truly wants to work with. And she has launched her own podcast, which was quite frankly, one of the biggest celebrations we had during her time together, her accelerator program is filling up and she's.

[00:02:32] Rebecca Haydon: She's truly now seeing all the possibilities ahead of her, rather than all the reasons of why it might not work. And it truly was the subconscious, the deep inner work, the rewiring, the beliefs that we had to break through when she was in my world, that made it truly possible for her to now see what that is.

[00:02:52] Rebecca Haydon: And it happened quickly. It truly did because when you work with the subconscious, you don't have to sit in your limitations for months or years, we bloody move. So in today's episode, we are diving into all of it, the ups, the downs, the ins, the outs, the, the doubts, the limiting beliefs, how she's looking now and how PIPA has completely transformed her mindset and then how PR can be an absolute game changer for entrepreneurs at any stage of business.

[00:03:22] Rebecca Haydon: And how you can start putting yourself out there that actually gets the results from it as well. This episode is absolute gold. I had goosebumps a lot of the way through, and I cannot wait for you to hear it. So let's dive in. Hello, beautiful ladies and welcome back to the Subconscious Expert. We have a success story today, a very incredible success story, which I cannot wait to get our teeth into.

[00:03:49] Rebecca Haydon: I've already given her a. Stellar, stellar intro, but welcome Pippa. I'm so happy for you to be on the podcast today.

[00:03:56] Pippa Goulden: Me too. I've made it having listened to all of them over the course of maybe one weekend. It's very nice to be on the other side.

[00:04:05] Rebecca Haydon: I love it. Yeah. You're on the other side in the success and I cannot wait to talk about it.

[00:04:09] Rebecca Haydon: I think you were definitely prior to us working together, one of the, one of the clients that binged the podcast, weren't you?

[00:04:18] Pippa Goulden: I did. I definitely did. And, um, it was quite amazing how quickly I took action to, to, uh, work with you because my husband was like, what is going on? You never do things this quickly.

[00:04:29] Pippa Goulden: Are you sure about this? I was like, yes, I've never been sure about anything, anything in my life. I love

[00:04:34] Rebecca Haydon: that confirmation and here we are about to talk about all the success. So tell everyone where you are at from kind of like subconscious perspective and behaviors around that part with the business and kind of strategy.

[00:04:48] Rebecca Haydon: Where were you at when we started working together?

[00:04:50] Pippa Goulden: So I kind of, I've had my business for four years. Um, and we, um, probably worked together about when I was about three and a half years in, and I was feeling a bit stuck. I kind of had set everything up and working with brilliant people and loving the work, but just feeling like I couldn't quite figure out what was holding me back.

[00:05:11] Pippa Goulden: Um, and I love the fact that you offer kind of the mindset and the strategy. Cause I've done lots of work. Separately on strategy and not to work separately on mindset. Um, and what I thought I needed was kind of more of a strategy as we know. As always, every message, every content piece I put out. But I think that's what really appealed to me to work with you was that it wasn't just more mindset stuff.

[00:05:36] Pippa Goulden: It was kind of then using that to implement it into the business to get the kind of the results that I wanted. Um, And so, yeah, so I was kind of feeling quite stuck, like I'd done enough mindset stuff, obviously not. Uh, and yeah, like I really was ready to like step into who I wanted to be, and I couldn't quite figure out how to do that.

[00:05:57] Rebecca Haydon: Yeah. And I think that next level for you was actually quite clear at the time, wasn't it? Like you knew what that one, you knew what that Was going to look like you knew what you wanted it to look like from monetary perspective, from a feeling perspective, from how it looks in the business. And I think it was just joining those dots, you know, really what we did.

[00:06:16] Rebecca Haydon: And I know we'll go into most of it as we go through, but I think it was really powerful that you came with such an awareness and such an openness. To it. And I think that's probably down to what you heard in the podcast of like, this is what I think you're like, right. I'm ready. Like, please go into my brain, but I do remember us having the conversation and I just wanted to tap on this today because I know many other people say this to me and you were a little bit like, I'm a little bit scared of what will happen when I unlock my subconscious.

[00:06:47] Rebecca Haydon: Just talking to kind of the fear around that just before we started.

[00:06:51] Pippa Goulden: Yeah, I think I've, I'm not particularly very good at being particularly vulnerable and like, you know, telling people what's going on actually behind the scenes. Um, and I was really, I was really scared about kind of opening up and actually like talking it through and bringing it into reality almost.

[00:07:10] Pippa Goulden: I guess because I was also probably a bit scared of what the answers would be and whether they would take me in the direction that I wanted to go in. And I always remember saying to you as well at the beginning, you won't be able to hypnotize me. Like, you know, I'm very resistant to all of that. And then there's me lying on my back going, Oh my God, this is amazing.

[00:07:27] Pippa Goulden: So yeah, I think, um, I had definitely had some guards up about the whole thing in terms of not feeling like I was, um, coachable or. Able to get to the levels that I needed to get to, kind of within me to, to make the changes, if that makes sense.

[00:07:44] Rebecca Haydon: Yeah, absolutely. And I think the, there's a couple of sessions, like I always have one or two sessions that stick into my head or like one or two moments that stick in my head with any client that I worked with.

[00:07:54] Rebecca Haydon: But like, I remember when we first found Mrs. Doubtfire, which I'm sure we'll speak about today. We found a couple of parts that were having such big connections to stopping you from doing things or, you know, and launching the podcast, which we'll also talk about today. And I think once you started to get comfortable with going into those, it just unlocked, unlocked, like it, we just kind of flew, didn't we?

[00:08:20] Rebecca Haydon: With the subconscious work. Did you find that?

[00:08:23] Pippa Goulden: Absolutely. I think it was almost like the penny dropped really quickly. And that then helped me to understand and explain it. And I think, I mean, I mentioned to you as well, when we first started working together, like, I'm really interested in the woo side of things, but I can't really work with people who are too woo for me because it freaks me out.

[00:08:38] Pippa Goulden: And I think because everything that you do is rooted in science and understanding, not that I'm, scientific at all, but it really helped me to explain those elements. So it, it then helped me to understand it and then to be able to relate them back to kind of different specific things that have happened to me and understand why that they were holding me back.

[00:08:59] Pippa Goulden: And that then helps me to then work through it and then move forward. So I was able to then move forward quite quickly because I kind of could understand it and explain it to myself.

[00:09:09] Rebecca Haydon: Yeah, I completely agree. And I think that's why I love putting them together because I think there, there is an element of the woo, the woo woo world, as people call it, that way you go, really?

[00:09:20] Rebecca Haydon: Like, okay, like, but when you're actually, like you said, it doesn't have to be backed in actual science, but when you understand the reasons, like the reasons of the reticular activated system or the reason, reasons behind many things, you go, ah, that's why it's happening. And I, like you said, that was really helpful for you.

[00:09:36] Rebecca Haydon: So. Let's kind of go back to the start. What was some of the biggest things that we broke through at the beginning from your point of view? I

[00:09:46] Pippa Goulden: don't know why and where I got it from, but I think I felt a bit, well, it was the imposter. It was like, I mean, the word fraud came up, didn't it? Yes. I kind of felt like somebody was going to find me out.

[00:09:58] Pippa Goulden: And so therefore I needed to keep playing small in order to not be found out. I don't know what I was being found out about by the way. No, we never found the answer. Um, and I think I, there was this, there were a few narratives that I'd kind of got really stuck in, like this whole, like Stephen Bartlett, you know, you have to have struggled to be an entrepreneur and to make it.

[00:10:22] Pippa Goulden: Do you remember that one? And I was like, I don't really have a struggle. I just like, I've had a lovely life and I'm really privileged and I'm very lucky, but I don't have a struggle. So how can I make myself kind of go bigger, up to different levels? And there were, there were a few things, um, like that, that I'd, I kind of got stuck in this narrative that I kept telling myself and it was really breaking those down and making them bigger.

[00:10:45] Pippa Goulden: You know, really understanding that they weren't making any sense and they were just holding me back.

[00:10:50] Rebecca Haydon: Yeah. And I think from, from those two particular, especially with the struggle, like you then from like an external perspective, you weren't talking about yourself. You weren't talking about the results that you've got clients.

[00:11:02] Rebecca Haydon: You almost didn't. And I remember calling you out on this at one point, but like, you almost didn't accept that you helped them get that. Like you were like, but I, I didn't do anything. And I'm like, Pippa, you did a lot in that situation. You know, it was, it was like this claiming of the work that you help people do, and actually that's what we need and want to show when you're marketing your business is that you have helped people.

[00:11:25] Rebecca Haydon: People get to these certain places, especially with what you do with pr. And I think from that moment where you saw that you really started to shift in even how you showed up with your posts and stories, didn't you?

[00:11:40] Pippa Goulden: Yeah, I think your magnet, um, 'cause when I was working with you, magnet was a, a really important part for me really to connect and it, and it was about using, so I'm really.

[00:11:50] Pippa Goulden: Anti kind of that whole like American way of selling. And as a result of me being quite anti it, I've kind of almost like reversed the other way to almost, I was like, Oh, I'm not going to sell. I'll just wait for, I'm just not going to sell. I'm just going to wait. Cause once the penny drops, they'll realize that I know what I'm talking about and I'm good at what I do.

[00:12:07] Pippa Goulden: And I'll just come. And then it was magnet that I was like, no, I do really need to be like. talking to my customers and showing them. And that's what I've really stepped into. It's like, I do, I like, I work with the most amazing business owners. They get the most incredible results. They're getting featured in the magazines.

[00:12:26] Pippa Goulden: They're not paying thousands of pounds for kind of big PR agencies. They're doing it themselves. In a way that's working for them to grow their business. And I have stepped into owning that now, and that has been such a shift for me. And I, I feel the joy again in it. Like I, I love it.

[00:12:42] Rebecca Haydon: I love that. Yeah. So Magnet is my subconscious content course.

[00:12:46] Rebecca Haydon: If anyone wants to check it out, I'll pop it in the show notes, but it really is that it really was that moment. And. The reason why I remember this is because I was actually in Paris when Magnet was running, and I remember being in, on the Eurostar, and we had a very, very poignant conversation in Voxer whilst I was on said train, and I don't know why I remember it so clearly, but I really felt we unlocked it.

[00:13:13] Rebecca Haydon: A part of you during that, because you'd had such realizations from this, I'm a fraud and I can't shout about that success. And I, and I don't want to sell in that way to you really seeing how you could do that, but just in such a subconscious way. And I think that made it feel very, it made it feel easier for you, didn't it, in shifting into that.

[00:13:35] Rebecca Haydon: And actually you were like, God, people are actually voting on the polls and they're asking to work with me. And I was like, Oh, really? Lo and

[00:13:43] Pippa Goulden: behold. Yeah, it was amazing. I remember I started that conversation. I can remember it so vividly. I'd been walking around, I think we'd been working together for a few weeks, haven't we?

[00:13:52] Pippa Goulden: And I was walking around and I was like, I literally feel this tension. And I, I remember messaging you on Voxer saying, is it normal to be like aching? Like my, my jaw was aching because I think I just suddenly taken on all of this kind of like. tension that I'd been holding everywhere and you were like, let's dig in and it, we literally then just unraveled all of this stuff.

[00:14:13] Pippa Goulden: Um, and it was, yeah, it was really amazing.

[00:14:16] Rebecca Haydon: It was amazing. And, and I think that's kind of where, do you mind talking about Mrs. Doubtfire? No, let's talk about

[00:14:22] Pippa Goulden: Mrs. Doubtfire.

[00:14:24] Rebecca Haydon: That's where kind of we, we, we coined her Mrs. Doubtfire. So I do a lot of parts work with my clients. We almost detach from the emotions and the feelings that we have and make them into characters and, or whatever your subconscious does.

[00:14:42] Rebecca Haydon: And Mrs. Doubtfire for you was really. The moment that you knew and understand, understood what she was keeping you safe from, I think that has been such a powerful tool that you have gone on to use after we stopped working together, didn't you? After we finished working together. Um, so, Mrs. Doubtfire, what was she protecting you from, if you don't mind?

[00:15:03] Rebecca Haydon: You can be

[00:15:04] Pippa Goulden: No, absolutely. I mean, she So that whole doubt thing about whether am I good enough? Can I do this? Um, I think we kind of, um, and I'd, I'd done a little bit of work before, so I kind of knew that there was a teacher when I was, um, six or seven that basically couldn't really deal with my enthusiasm and my excitement and, um, you know, all the things that as we, Work through are what make me really good at what I do.

[00:15:29] Pippa Goulden: And it was like, Mrs. Peel couldn't deal with those things. So I think at one point we kind of, we, we did do some work around letting, letting her go as well. But because of that, I'd kind of been quashed when I was, um, younger and I think it made me doubt what I was doing. And it, and it, it's come through kind of in various different stages of my life.

[00:15:50] Pippa Goulden: Um, and. Yeah. So basically this doubt shows up, but I've now kind of worked out that, you know, she is Mrs. Doubtfire. I sent her back to bake shortbread in the kitchen and it is so freeing. Honestly, everyone who's listening to this now is probably thinking that I sound absolutely bonkers.

[00:16:07] Rebecca Haydon: No, cause you're in my world and I'll be, I will have talked about it before.

[00:16:11] Pippa Goulden: It is so freeing when I'm like, okay, it's. Am I actually not very good at this? Or is that just this doubt, Mrs. Doubtfire, is that just her talking about it? And we have a little chat and I put her back in the kitchen and then I carry on and I, and I don't let it dictate every step that I take anymore. And in fact, she definitely doesn't show up half as much as she used to anymore.

[00:16:33] Rebecca Haydon: We really decreased that neural pathway. Cause that's, you know, really from a scientific point of view, that's what we're doing, you know, every time that voice comes in, which we coined Mrs. Doubtfire in this certain scenario, you, the more you listen to her, the stronger it was getting. So, you know, prior to us working together, that's why you were coming.

[00:16:52] Rebecca Haydon: We were just looking at, um, Pippa's, one of Pippa's hypnosis tracks that she filled in for me. But you came saying, I don't have what it takes. Um, to take my business to the next level, or I'm a bit of a fraud and I don't know what it, what I'm doing, or, um, I should, I should play small because I can't do big, like all of these things that you fully believed prior to us talking to her was stopping you from.

[00:17:17] Rebecca Haydon: Launching the podcast from working with the type of clients that you wanted to work with. Cause I know we really worked on that. Didn't we from putting yourself in places you were like, Oh no, other people do it. Like they're in the places already. So I'm not going to do that. All of those external things were coming and leading from the collective.

[00:17:36] Rebecca Haydon: Of doubt that you were having. And I think the way that you can now speak to her again, and I think that's quite refreshing for people to hear is that she might still pop up every now and again, you know, she might, because you'll go into the next level and it's natural for her to go, hang on, hang on, this feels scary, but actually you now have the tools to go.

[00:17:56] Rebecca Haydon: Go and bake the shortbread. Was it shortbread?

[00:17:58] Pippa Goulden: Yeah. She goes back to the kitchen in her. Yeah. And she bakes some shortbread. Absolutely. And that's what I do quite a lot. I, I mean, I often, I'm sure lots of your clients are this, I think, what would I say to bet now and what would she say back? Yes. And I'm like having that conversation and yeah.

[00:18:12] Pippa Goulden: So it is, it's been so freeing in terms of being able to, because I obviously, I knew that, I knew that I wasn't really a fraud and I knew that I had the potential to take, otherwise I wouldn't have worked with you. I would've just stayed. in that little box forever. Um, but it was, it's just been so freeing to not have that brain space taking up where all those kind of negative thoughts and those, you know, things that are just not going to help you move forward.

[00:18:39] Pippa Goulden: So yeah, it's so freeing.

[00:18:41] Rebecca Haydon: Yeah, cause it was taking up a lot of time, wasn't it? And I think that's something else that we worked on was you being more savvy in the back end of the business and kind of what you were doing behind the scenes and how we build that out. And I think like the less we have this emotional fatigue, that's constantly this doubt and questioning and fraud and yada, yada, yada, you get to the start of the day and you're like, I am knackered.

[00:19:04] Rebecca Haydon: Like I can't physically do anything today cause I've spent the whole morning worrying about what today's going to look like.

[00:19:10] Pippa Goulden: Yeah, absolutely. And, and it's a really valuable thing for me to experience, obviously, because I do work with, um, you know, small, small business owners and entrepreneurs who are putting themselves out there.

[00:19:20] Pippa Goulden: And if I just came in going, go on, just do it, why aren't you doing it? Like, I totally get the overthinking and the analysis and the questioning of whether you should send that email or not. But because I've now tools. To work with, I can help other people to do that too. So it's been really inspiring from that side of things as well.

[00:19:37] Rebecca Haydon: Oh, I love that. See the ripple effect of the subconscious work, I think, but from kind of working on that and removing the doubt or being able to deal with the doubt and getting through a couple of those stories, quite a lot happened, did it not?

[00:19:52] Pippa Goulden: Yep. Do you want to tell us? Yeah, it's all gone. I mean, it has literally, I feel like, I mean, I talk a lot about the snowball, like rolling down the hill and the momentum building.

[00:20:04] Pippa Goulden: And I feel that like, since we worked together, the momentum, that snowball's been rolling fast down that hill. So I launched the podcast that I thought about for four years.

[00:20:17] Pippa Goulden: I mean, literally every, and I know it came to, as we were kind of going through it, it would always go back to, well, we just, just need to launch the podcast, don't we? Just should launch the podcast. And to the point where you were like, right, we're spending the next session on working out. your podcast and how to launch the podcast.

[00:20:34] Pippa Goulden: I was like, okay, let's do it. Um, so I got the podcast up and running and that has really helped me from an authority piece, from a connection piece, from as an additional marketing tool, as a PR tool, as I teach other people to kind of use their podcasts as a PR tool. Um, and I love it. I really enjoy doing it.

[00:20:53] Pippa Goulden: So that has brought me another level of. Joy to the business as well. I put my prices up, woohoo. Um, because I do have a, I mean, I, the money mindset thing's also been interesting. So I've done, I've known that that's a big thing for me and I've done a lot of work on it, but do you remember, um, I was really stuck at a number and I kind of had basically done this money mindset work about two years ago where I'd basically got a figure in my head that I wanted to earn and I'd reached that, but then I kind of wasn't going any further than it.

[00:21:24] Pippa Goulden: And I. I told myself that everyone in the world earned that amount of money. I only earned that amount of money until my friend, like, casually just put, like, it was relevant to a conversation we were having, but she mentioned how much money I was like, you don't earn this amount. I thought everyone in the world earned that amount, apart from those liars on Instagram.

[00:21:42] Pippa Goulden: And I'd realized, we realized, didn't we, that I'd programmed everything, like my, um, code on my phone was that number, my, um, password, like, because I'd done all of this money mindset stuff, so that was really freeing as well, um, changed all the passwords, you know, I've actually moved away from that number in terms of ever thinking about it.

[00:22:02] Pippa Goulden: And again, it's just been so freeing in terms of, I think, just understanding my potential and not, not feeling restricted. And like, I'm coming from a certain industry and that's how much everyone earns and, you know.

[00:22:18] Rebecca Haydon: That's how it is. Yeah. Cause even you were like, and I looked on LinkedIn and this is what people are earning.

[00:22:23] Rebecca Haydon: And like, it was kind of like this decision that your subconscious had made so many years ago and still stick into that. And when you re you came back into Voxer and you're like, Beck, it's even my password, what the hell's going on? So just to change that has been amazing. And, you know, there was. You had quite a few higher, um, container, like containers come in and come through.

[00:22:46] Rebecca Haydon: And I think that just kind of letting and releasing that was such a massive help. I did want to speak about, and I, I know cause we did quite a lot of work on it, but more so for the fact that you listened to a podcast the other day when I was talking about, Having your, you know, having the CEO plan in place and knowing what you're doing and what you're working towards and what you're launching.

[00:23:08] Rebecca Haydon: And you messaged me a lot, not long ago, being like, I've just listened to your podcast, nothing resonates because I'm doing it all.

[00:23:15] Pippa Goulden: Yeah, absolutely. And also there was another course that you started doing, um, when I was, when we were working together and, um, I. I was like, I started doing it. I don't need this.

[00:23:25] Pippa Goulden: I don't need to do it because I'm doing it already. And actually I didn't want to go back into kind of some of that mindset stuff because it was almost like taking me in the wrong direction. So I was really focused on knowing where I was going. You know, I'm not, I, you know, I'm not the best at planning still.

[00:23:42] Pippa Goulden: Like, you know, when you talk about, um, last minute Hayden, you know, I'm still like, yeah, I'm, I'm trying really hard. Like I'm not gonna, you know, say that I've revolutionized every element of my business, but I have a plan. Like I've launched new things because I've created the space for them. I've got a new course that I'm starting kind of in a couple of weeks that, um, I don't think I would have done if we hadn't worked together.

[00:24:02] Pippa Goulden: Cause I had this formula of what I thought would work in the business and it was working and it does work. But I think by freeing up my brain space to allow myself to create new opportunities for myself. And I realized that, you know, not, there were other ways that people wanted to work with me. So I've kind of created those and that's been exciting.

[00:24:23] Pippa Goulden: Whereas I wouldn't, I wouldn't have done that before we worked together because I was so scared that what if it went wrong? What if I didn't, what if I did it and I failed and everyone would laugh at me and all of those things that we had ourselves.

[00:24:35] Rebecca Haydon: Yeah, huge, huge. And, and the way that you show up for it as well.

[00:24:39] Rebecca Haydon: What was your biggest kind of aha moment or favorite bit of us working together?

[00:24:45] Pippa Goulden: God, that's such a good question. I think just the belief, like the, the realization, and I've always known it. I've known that I am really good at what I do and I have that potential, but feeling like taking that step mentally and almost physically as well to go, I, I can do this and this is going to work and this is, this is like, I'm not doubting.

[00:25:09] Pippa Goulden: Mrs. Doubtfire has gone back to that kitchen and it's just made me like so excited about my business again. That for me is the key.

[00:25:18] Rebecca Haydon: I love that. And because that excitement holds how you show up as well, doesn't it? You know, how you show up on socials or how you create the courses or deliver the podcasts.

[00:25:28] Rebecca Haydon: I think that excitement shone through and then people were like, she's, she's here. Like she's arrived. And it really was that burst of energy. And like you said, like we've spoke about, you know, I think Magnet. The, the content course where you had that understanding subconsciously behind it. You were like, yes.

[00:25:46] Rebecca Haydon: And from then that trajectory and it hasn't stopped and you launched the goddamn podcast. She did it. She did it. Um, if anyone was kind of in your position right now as to where you were before we started working together, what would you say about working together?

[00:26:04] Pippa Goulden: Well, I imagine that they're going to listen to this and probably sign up tomorrow because that's what I did.

[00:26:08] Pippa Goulden: Um, I, I think you have to take these steps towards your, your own growth and, and like you're in your own enjoyment. And if you're, if you're doing your business and not finding the joy in it, then, you know, you're It's, that's a horrible place to be. I've been there and I've, I've had the kind of the worry and the stress.

[00:26:27] Pippa Goulden: And what I've realized is, you know, making that investment of working with the right people is so powerful for you, you know, working by yourself all the time. It can, especially for people like me, you know, I'm an extroverted thinker, so I love to bounce things, ideas off each other. So yeah, finding the right people, finding back to actually unlock that stuff within you is just, it's, it's powerful.

[00:26:49] Pippa Goulden: It's brilliant. It's exciting. And I would go for it.

[00:26:52] Rebecca Haydon: I think you said don't listen to the podcast because you will be spending money. I love that phrase. Oh, I just love it. I love it. I loved every minute of working with you. And I think just to see the, the sheer trajectory, just like you said, the snowball, I love that analogy too, like, and I, and there were times where you were like, is this snowball gonna roll?

[00:27:12] Rebecca Haydon: Like, please, you know, there were times where we had those conversations. And I think that pure resilience and. Patience that you had with yourself during, you know, our time together. And it was only three months that we worked together and so much changed, didn't it? And so much has changed since for you to still be feeding back now, the wins that you're having is just so amazing.

[00:27:35] Rebecca Haydon: So I couldn't be happier.

[00:27:39] Pippa Goulden: Yeah, it was brilliant. I remember saying to you at the end, I was like, right, I'm ready for it all now. Come on, you know, like, let's bring it on, but it is, isn't it? And it's like, you kind of, then it's like working out strategically. So once you have done that kind of mindset work, and I guess they go hand in hand forever, don't they?

[00:27:55] Pippa Goulden: But it's like, how, how, how now do I take what I, what I know I can do? And I guess that's why I launched this course that's launching in a few weeks. And, and I've, and I've, you know, Like looked at my accelerator program. I'm now offering that for three months, kind of deep dive. Like I'm changing bits of the business to, to kind of reflect where I want to go with it as well, which has been, it's just so freeing when you know that you kind of have the potential to do whatever you want to do within it.

[00:28:21] Rebecca Haydon: Oh, I have goosebumps everywhere. I love it, but let's kind of segue nicely onto you and what you do. I know I've obviously already given you an intro, but let everyone know who you are, who you help, what you do.

[00:28:35] Pippa Goulden: So my background is PR. I've worked in PR my whole career, um, worked big agencies, big brands, big budgets.

[00:28:42] Pippa Goulden: Um, And I realized what I actually loved doing was working with entrepreneurs, innovators, small business owners who are doing such interesting things, but maybe don't have the 5, 10, 15, 20k a month that PR agencies charge. Um, and I also edited a publication for a bit. And that gave me a huge amount of insight into how wrong a lot of PRs get pitching.

[00:29:05] Pippa Goulden: And I'm thinking this email's landed in my inbox and this person's being paid thousands of pounds to send this email. And it's awful. Um, I'm sure I think I can teach people to do this better. Um, and that sowed the seeds for the PR set basically, which I started to make PR accessible to these people who are doing brilliantly interesting things, have great stories to tell.

[00:29:27] Pippa Goulden: And yeah, basically I kind of work with people to, to get them known for what they do. And, um, I absolutely love it.

[00:29:34] Rebecca Haydon: I think it's so interesting, isn't it? Because I think PR, there's a collective. The story behind PR from like, I'd say like 20, 30 years back, right. Where you just think it's getting in a newspaper or, you know, like that's kind of like what it feels like, but it's, it's so different now it's changed so much, just explain how it helps businesses now and what that looks like from your perspective.

[00:30:00] Pippa Goulden: When I'm, and actually we did a bit of work around this as well, didn't we? Because that, that narrative that is out there around PR, I was finding, um, like quite stifling and I was kind of like finding it really difficult to communicate to people. Um, or I had kind of like, Oh, well people think this about PR people won't ever pay for PR, you know?

[00:30:19] Pippa Goulden: And it was, and I, and I had to do a lot of work through that, but yeah, basically when I'm teaching PR and talking about PR, a lot of people just focus on press coverage and yes, that is one. Big part of PR, but basically PR is about getting known for what you do. It's about getting you talked about when you're not in the room.

[00:30:35] Pippa Goulden: It's about getting you talked about in the right. places by the right people. It's using third party endorsements. So somebody else is saying, check this person out. Don't, you know, it's not just you taking an ad out saying, look how great I am. It's somebody else saying, yeah, this person is worth checking out.

[00:30:53] Pippa Goulden: And that is so powerful for you as a business owner, whatever business you've got. Um, and what I teach people to do is to understand kind of who your audience is, What your business objectives are, because that's going to kind of dictate the strategy that we'd work to. And then it's about utilizing what you have within your business and your stories and your expertise and getting you, it might be magazine articles.

[00:31:20] Pippa Goulden: It might be newspapers, but it might be podcast interviews. It might be speaking opportunities, you know, leaning into what you enjoy doing. Pushing yourself out of your comfort zone, but yeah, and connecting to people through kind of other people's platforms, basically.

[00:31:36] Rebecca Haydon: And I think that's like the ultimate trust builder, isn't it?

[00:31:40] Rebecca Haydon: When anyone else is. Saying or shouting about the person that they're talking about and all of their audience trust them. Like I know most of, most of my clients of last year came through two people. And what you, you came through, you know, one of them that just, Constantly, she had great success and everyone was like, Oh my God, who have you worked with?

[00:32:04] Rebecca Haydon: And it was Becky and, and, you know, there was a, there's so many, there's so many avenues for people to then find you. But I think it is that trust, isn't it? That's what you're building with PR because you're getting in front of new audiences and the trust is coming from the person that's the third party that's delivering

[00:32:19] Pippa Goulden: it.

[00:32:20] Pippa Goulden: Exactly. It's that credibility piece. And I think, you know, I was, I was saying this to you off camera. But, um, what you've done with Instagram is amazing. The fact that you've built your whole business on Instagram for, for a lot of people out there now, Instagram doesn't work in the same way that it did five, five years ago.

[00:32:36] Pippa Goulden: And, you know, looking at places where you can tap into new audiences, different people, rather than just talking to the same echo chamber, PR is so powerful for that. And I think often we just pick our phone up with the default is to kind of scroll, isn't it? And. No. And that, you know, you could be using that time to connect with people using your network.

[00:32:56] Pippa Goulden: All of this stuff is PR. And I think we've been so like, um, indoctrinated by the PR industry into certain things. Like you can only do PR if you've got loads of budget. You can only do PR if you've got a little black book of contacts. You can only do PR if you, if you've learned how to do it professionally.

[00:33:14] Pippa Goulden: I mean, None of those are true. So I'm really about busting those myths and showing people that they can do it themselves and, and, and the power of it. It's so powerful.

[00:33:24] Rebecca Haydon: Yeah. Especially for new audiences and new eyes, like you said, you know, rather than selling to the same a hundred people that watch your stories.

[00:33:31] Rebecca Haydon: Um, where would, where would you say? Obviously your membership, but like, where would you say for people to start if they're, if they're kind of in the Instagram, cause there's going to be everyone on here that's listening is going to be some sort of female business owner, so they're definitely on Instagram, but just to kind of reach that new audience, where would you say for them to start?

[00:33:50] Pippa Goulden: What to learn how to do it.

[00:33:51] Rebecca Haydon: Yeah.

[00:33:52] Pippa Goulden: I would say my podcast. There you go. You wouldn't have been able to segue that last year. I should have said, uh, find me on Instagram. Um, no, and don't get me wrong. So my, my whole thing is about integrating your PR with the rest of your marketing. So I'm not saying don't do Instagram at all, but I think.

[00:34:11] Pippa Goulden: We can look strategically at how we fit it all together and make it, make it work for each other. So my PR, so I actually did, um, I had my biggest PR opportunity at the weekend. I spoke at an event, um, huge industry event called Top Draw. Um, and I, I don't think I would have done that if we hadn't worked together, which is ironic.

[00:34:30] Pippa Goulden: I know, seeing as I teach people to do their own PR, but I. Put on those big girl pants in October and I pitched myself for it because I'd seen other people do it in the PR world and I was like, Oh, that's their space. They've got, and it's like, no, come on. Absolutely not. And it was everything that I teach, you know, other people to do, but I kind of had to take a spoon of my own medicine.

[00:34:52] Pippa Goulden: Um, and I did this speaking event. Um, I mean, it was only a few days ago, so the impact of it is quite hard to measure, but already, you know, the DMs are going off, there's the, the, even my instant numbers have gone up. I've had, I've had, um, discovery calls booked in, you know, it's so powerful when you do it in the right places, the right people.

[00:35:13] Pippa Goulden: So, um, so yeah, so a good place to start is, uh, my podcast.

[00:35:18] Rebecca Haydon: Thank you so much for coming on the podcast today. Just before we go, if you had one word to sum up our time together, what would that word be?

[00:35:28] Pippa Goulden: Well, I thought you might ask this, having heard all the interviews before, um, and the word that most people give is opportunity.

[00:35:35] Pippa Goulden: Life changing and I'm not going to be most people. So, because it has been really, it's been really life changing, but I think the word for me that I was thinking about it is joyous because it has made me love my business again. I like, I'm almost welling up like, I was there too. Like the. You've brought the joy back, or you've helped me to bring the joy back, I should say.

[00:36:00] Pippa Goulden: Um, and I just love, I'm loving what I'm doing again, and that, for me, is, that's my why. That's, that's why I started the business in the first place. So,

[00:36:09] Rebecca Haydon: yeah. That feels so, I've got goosebumps everywhere. And I think, like, that's the thing, isn't it? It's so easy to lose that joy with the beliefs that come in, or when you have those hard times.

[00:36:20] Rebecca Haydon: So. That's everything. That really is everything. That might be better than life changing. Thank you so much for coming on the podcast. I have loved every minute of it and I will see everyone on the next episode. Bye. Thanks for having me. I love to see you plugging in and listening to the podcast every week.

[00:36:41] Rebecca Haydon: So whilst you're here, I would love for you to spend a moment sharing your favorite episode, reviewing the podcast. And of course, that juicy 5 star rating. These little acts of kindness really help the podcast reach more incredible powerhouses just like you. Now, if we're not connected on Instagram, add me at underscore Rebecca Haydon underscore, and for the full show notes and more resources, head over to RebeccaHaydon.

[00:37:12] Rebecca Haydon: com. I'll see you there.

More about The Subconscious Expert:

Welcome to The Subconscious Expert, the podcast where your subconscious becomes your one-way ticket to the mind-blowing results you desire in your life and business! I’m your host, Rebecca Haydon, The Subconscious Expert who went from being stuck in victim mode to a multi 6 figure business owner. Each week, I will be giving you the subconscious tools and techniques so you can become the woman who is living out her vision with a life and business that she is truly OBSESSED with. I have said it before, and I will say it 100 times again: "Your business can't outgrow your mindset, and if you want to grow your business, it always starts with growing your subconscious." So let's dive into the subconscious breakthrough you so deeply deserve!

Rebecca Haydon