Client Success Story: Breaking Free from Hustle Culture Through Subconscious Work with Evie Dawson [ep. #190]
Hello lovely lady and welcome to The Subconscious Expert!
Are you asking yourself how much of an impact subconscious work could have on your business and life? Then you can't miss out on this episode! Join me as I dive deep into the incredible journey of my client, Evie Dawson, a female mind and body transformation coach. Evie shares her inspiring story of breaking free from the relentless hustle culture and discovering a new way to achieve multi-six-figure success without sacrificing her well-being or free time.
We talk about the pivotal subconscious breakthroughs that allowed her to shift from a state of constant overwhelm to a place of ease and genuine enjoyment in her business. You'll hear firsthand how Evie transitioned from feeling burnt out and stuck in self-sabotage cycles to attracting high-quality aligned clients and creating a sustainable, fulfilling business.
During our conversation, Evie opens up and shares powerful insights and reflections that will resonate with anyone feeling the pressure to do more and be more. So tune in to learn how you too, can use the power of your subconscious mind to create the life and business you desire!
More about Evie Dawson:
Evie Dawson is a female mind & body transformation coach. She specialises in helping women break free from yoyo dieting, heal their relationships with food, and fall in love with the body transformation process. She loves coffee, podcasts, and warm sunny weather.
Topics covered on Subconscious Work:
Who is Evie Dawson, and how does she help women around the world?
How did Evie find me, and what inspired her to reach out to me?
Evie on relentless hustle culture: working 12 hours a day, 7 days a week, and bringing in unaligned clients.
What beliefs did we shift that helped Evie not only grow her business but fully enjoy every moment of it?
How does subconscious work help Evie run her business differently compared to before?
Evie's biggest takeaway from our time working together.
Evie's advice to those who need to do subconscious work and are considering working with me.
Connect with Rebecca Haydon:
Connect with Evie Dawson:
Instagram: @evieteamedc
Podcast: Evolve with Evie
Website: www.eviedawson.com
Evolve Academy: www.eviedawson.com/evolve-academy
Quote:
"The biggest shift was realising that more isn't always more. I learned to work less but achieve more by focusing on my mindset and intentionality." - Evie Dawson
Transcription:
Our AI tried its best, but expect a few quirky typos in the transcript. Embrace the imperfections and enjoy the read!
[00:00:00] Rebecca Haydon: You are listening to The Subconscious Expert, the podcast where your subconscious becomes your one way ticket to the mind blowing results you desire in your life and business. I've said it before, and I will say it a hundred times again, your business cannot outgrow your mindset. And if you want to grow your business, it always starts with growing your subconscious.
[00:00:26] Rebecca Haydon: So let's dive in to the subconscious breakthrough you so deeply deserve. Hello, hello, honey pie. Welcome back to The Subconscious Expert. And today I am bringing another client success story to your ears. Oh my gosh, I loved this interview so much, and I know it's going to resonate with so many of you out there, especially when it comes to feeling that you need to work incredibly hard.
[00:00:56] Rebecca Haydon: Hustle your ass off every day and get to a point where you're not really enjoying your business in order to grow to multi six figures because that's exactly where my client was when we started together and actually just having a reflection on our time together was so powerful during the podcast and now how much she's enjoying her business and what that looks like for her moving forwards.
[00:01:18] Rebecca Haydon: It was powerful. So today I am interviewing one of my three month one to ones, Evie. Evie is a female mind and body transformation coach. Now, she specializes in helping women break free from the yo yo diet we all know so well, heal their relationship with food, and really fall in love with the body transformation process.
[00:01:44] Rebecca Haydon: She is absolutely incredible at what she does. Her wealth of knowledge and how she shows up on social media is incredible, so I can't wait for you to connect with her. She loves coffee. She loves podcasts. She loves warm, sunny weather. Don't we all? So I hope you enjoy today's podcast episode and can take some pinpoints, some moments, some ahas from it if you're currently where Evie was when she started with me.
[00:02:12] Rebecca Haydon: Enjoy. Hello everyone, welcome back to the Subconscious Expert. I'm very excited because I have one of my gorgeous one to one clients with me today, the beautiful Evie. I've already given her a stellar introduction, but welcome. I'm so excited to have you here. How are you?
[00:02:32] Evie Dawson: Thank you so much. I'm so excited to be here.
[00:02:35] Evie Dawson: My mum messaged me. She was like, Oh my gosh, you're going to be on Bex's podcast. I was like, yes, I am.
[00:02:41] Rebecca Haydon: So yeah, very excited. Oh, I love it. I love it. And I love your mom as well. Um, so we will dive in and kind of let the, let the listeners, let the viewers know what was going on for you before we started working together.
[00:02:55] Rebecca Haydon: I know you very quickly came into my world really, didn't you? It was literally like in you were, and I love it. I absolutely loved it. But let us know kind of what you were going on, what was going on for you from like a subconscious mindset, a point of view, how the business was feeling when we started working together.
[00:03:13] Evie Dawson: Yeah. So as you said, I jumped in very quickly, kind of binged the podcast, binged the content, was into the, we had a one to one call. Then into the membership and then I was like, ah, fuck it. Let's just, let's just do the full thing. Um, so yeah, before I started working with you, I was in a really, really strange space.
[00:03:32] Evie Dawson: I'd, I'd started to properly get into mindset work, but it was very much a case of like, I do it, then something would go wrong and I'd be back to square one and back to the frenzy, back to the panic, back to the overwhelm. And it was just stuck in that cycle of just being so overwhelmed. All over the place, the like, frantic energy, um, it was just so high, I was constantly, felt like, always on edge, like, oh, something's gonna go wrong, um, Yeah, just wasn't running my business or my life in the way that felt good, um, so that's when I reached out to you, because like, look, what you're saying is me, you have described me in a thousand posts now, So, Take my money because I need your wisdom and yeah, um, so it was a very different place where I am now and I literally had to message you to ask, can you send me the notes from where we started?
[00:04:23] Evie Dawson: Because I, I don't remember. It's just, it feels like such a different world.
[00:04:27] Rebecca Haydon: Yeah. And how you were kind of showing up. I remember there was such a big belief around like this, um, hustle culture and like constantly being, constantly working, constantly answering, uh, clients back. Like I know you were like, Beck, I literally like hover over the thing and read them on the weekends.
[00:04:45] Rebecca Haydon: And I know I shouldn't be like all of these things. were happening because you felt that you had to do more or like produce more or be more in order to kind of get to where you wanted to go. And that was coming from a lot of, I suppose, experiences that you'd had in the past, wasn't it? That, that belief.
[00:05:04] Evie Dawson: Yeah, absolutely. I think with the industry that I'm in, it's very hard hustle, a hustle culture. It's very bro marketing. It's very DMs, DMs, DMs, sales calls. And I think I was so like accustomed to that, but also so hated it that it was just a constant sabotage cycle of like, I do something well and then I would go back to square one because I was burnt the hell out.
[00:05:31] Rebecca Haydon: So yeah. Yeah, and that was kind of almost driving the, well, okay, if I want to scale and I want to get to the next level and it has to be done that way, like, I don't want to know kind of thing, wasn't it? Like, I, I can't physically keep this up. What was, what was bringing the, the burnout in so much? That feeling of what was it that was bringing that in?
[00:05:53] Evie Dawson: I think I would go through cycles of being like, yeah, I'm so motivated now, let's get amped up on caffeine, like, all the adrenaline, like, fuck yeah, I'm gonna take over the world, and I would work, like, work and work and work, and if we actually looked at it, I wasn't working, I was I was, you know, looking at resources and thinking that I was learning.
[00:06:13] Evie Dawson: And I think I messaged you on time. I was like, I bought more planners and just doing nothing with, I still haven't used that planner by the way. Um, but just doing nothing with them, but thinking that I was doing a load of work and just mentally driving myself into the ground with the amount of overthinking, the amount of decision fatigue, the amount of constant thoughts going through my brain was just burning me out every few weeks.
[00:06:36] Evie Dawson: Um, And I just was so done with the cycle, like so done with the cycle of working 12 hour days every day, but not actually getting anything done or moving forwards. And then again, the exhaustion from like, I feel like I'm doing so much, but nothing's working. Um, and I think that was the big like, okay, I need to make a change now.
[00:06:57] Rebecca Haydon: Yeah, and I think like, I see so many people do that, like the frustration of like, I am putting my heart and fucking soul into everything right now and nothing's come into fruition. And I think like the moment that you almost step back and I know we'll go into like a couple of the bigger, the big beliefs that we worked on and how that shifted for you.
[00:07:17] Rebecca Haydon: But I think the moment that you step back, you were like, wow, like I am literally filling my time with. I kind of don't know what I'm filling my time with, but I'm constantly busy, weren't you? You were constantly working. And I think a lot of that was tied into the beliefs that were going on around that and how you felt that you had to show up to be successful.
[00:07:39] Rebecca Haydon: Um, and I think just us, Starting to unravel that, which was pretty much the first thing we did together, wasn't it really? Um, from like a belief point of view, we didn't go into any strategy. We didn't go into like any, right, let's sort this out or do this. It was like, no, you've already got pretty much everything you need.
[00:07:58] Rebecca Haydon: Let's have a look at how you're actually showing up to the business. So when we got started, what was kind of a first couple of beliefs or things that we started to shift that really started to have a bit of a external tangible. Difference for you in the business, can you remember?
[00:08:15] Evie Dawson: I know one of them definitely for sure was I was doing a lot of DMs, a lot of outreach.
[00:08:21] Evie Dawson: And what would then happen is I would have like 10 consultation calls, but it'd be like, Oh my God, I am amazing. Obviously a bit of validation, like all of the validation that I needed at the time. And then on those calls, I would be so anxious and They maybe wouldn't sign up for one reason or another and then we, I know we did a lot of work on this around the rejection and then I felt like it was a personal against me.
[00:08:46] Evie Dawson: I felt fully rejected. I felt like, oh my god, I'm doing something wrong. It's me. Um, and then just, Going into a really negative cycle on myself, like, oh, come on, like, you know, you've got these calls, but you should be signing them up. You're not, I had this really weird perception that I have to be further ahead all the time.
[00:09:04] Evie Dawson: Like, you're not far, you're not doing enough, blah, blah, blah, blah. Um, so I know a huge one that we worked on, I think that was actually the first call that we did, was around the rejection and feeling when, you know, even if somebody would turn away or their body language wasn't quite how I wanted it to be, I would make that mean something about me and I would take it so personally.
[00:09:23] Evie Dawson: And I remember one of the biggest things that you said, probably not the biggest, but one of the things you said that really stood out to me was when I was telling you about that and how rejected I felt, and I thought it was just, I thought it was all in my mind. I thought, okay, we just need this little mindset fix and then you'll be done.
[00:09:40] Evie Dawson: And you were like, yeah, yeah, yeah. If you feel rejected on these calls, why do you keep messaging people? Like, you're like, you're trying to get people on calls that maybe don't want to be on calls, and that's why you feel rejected. I was like, huh. And since that day, the cold DMs went.
[00:09:57] Rebecca Haydon: The cold DMs went and the attraction marketing started.
[00:10:00] Rebecca Haydon: Yeah. And I think you're like, you know, it was having such an impact on you from, like you said, like literally a look away or a, Like a, uh, physical shift in their face, which probably had nothing to do with you. Like they were like just pros, you know, how people look really bored when you're like delivering a zoom call and stuff, but they're not bored.
[00:10:17] Rebecca Haydon: They're like taking information in. And I think it was like having such an impact on then how you carried on showing up for the call, but then equally at the end, how you sold and how that looked like for you, and I think that was just such a huge detachment. For you and your brand. And I know it's really hard when you have a personal brand and you are standing as your name and you are standing as yourself and you are selling you to an extent.
[00:10:45] Rebecca Haydon: I know you're selling a service, but I find so many people attach their full worth, their full everything, their full success, their full identity, good enough, all of those things onto people signing or people saying yes. And I think the moment that we detach from that. I think, and then you had like a series of holidays where you were just constantly on holiday, but what happened was you were just such in the energy of like, well, this is how it is now.
[00:11:13] Rebecca Haydon: Like people come to me, I can create content, which allows people to come through the door. And I remember you messaging me being like, should I just go on holiday all the time? Cause this is amazing. Like. I love this
[00:11:26] Evie Dawson: because literally every time I went on holiday and I did, I went on four holidays in four months, which she's like, I'm off again.
[00:11:34] Evie Dawson: Um, and funnily enough, every single time I went on holiday, I would have more inquiries that I was like, why is this happening? And I think when you explained it to me, that I was just in a bit more of an energy of ease, like not forcing the outcome. Not refreshing my Instagram. Why is no one inquired? Why is no one inquired?
[00:11:53] Evie Dawson: I was just enjoying my holiday, enjoying my time with family. Even if I was less present on social media, I was still just enjoying myself. And as you said, that really helped me showcase who I am as a person, rather than just, you know, sales or coaching, like. Who I am, what, what do I enjoy outside of fitness, outside of health?
[00:12:13] Evie Dawson: Um, and yeah, maybe I need to book another holiday. She's like, I'm in. Let's go.
[00:12:19] Rebecca Haydon: And then I think the other, the other really big shift that I saw with you was too, and I remember exactly where I was when you messaged me this, I was on a walk. I was like, I don't know exactly where I was on the walk when you messaged me this, but you were like, Hmm, yeah, it's, it's, it's.
[00:12:34] Rebecca Haydon: It's not the strategy, is it? Where you kind of had that moment of realization of like, Oh yeah, I think like, I know you've said it a hundred times, but today I just know that I think it's not the strategy, it's how I'm showing up for the business. How did that feel when you started to have that realization?
[00:12:52] Rebecca Haydon: Cause you'd been in the like, learn more, do more, more memberships, more this, more that, hadn't you? Whereas like you started to see the evidence. Of you working on yourself and that having the impact on the success of your business. 100%.
[00:13:08] Evie Dawson: It was so weird to have that kind of breakthrough. Like, especially if anyone listens to this, like, isn't inherently from the mindset world.
[00:13:16] Evie Dawson: When you come from a very, like, fitness is so hustle culture, so hustle culture. That's it. It's an entirety. Um, it's everyone who can outwork who. And when you come from that world and then you come into like, oh, we take weekends off here. And I was like, huh? We take weekends off? Like what? We stop work at six?
[00:13:33] Evie Dawson: What is that? Um, And so when you were like, okay, we started doing more of the mindset work and kind of realizing like, okay, I'm doing the same amount, I'm putting the same amount of podcasts out, if less content, less stories, I'm spending less time on social media, refreshing, you know, doing, um, DMs, whatever, I'm spending less time doing that.
[00:13:53] Evie Dawson: And yet more people and better clients, better quality clients are coming through. I think that was the biggest one was the actual quality of people that I started bringing in. Um, but it was, it was such a strange time where I was like, Whoa, this is strange. Like I get to. Be more as a human. I get to take some time off during the day.
[00:14:13] Evie Dawson: I can spend time with my grandma without feeling like, Oh my God, I should be doing this work, that work, and still achieve the success that I wanted to. That was like an amazing, I think, yeah, it was just such an amazing moment to be able to detach from that, really hustle, do more, do more, do more to just enjoy the business that I've, I've created.
[00:14:32] Rebecca Haydon: Yeah, and I think that that's the, you, you almost need that evidence sometimes, don't you, when you're doing the subconscious work, because I know it is, it is difficult to step into that and being like, right, what am I tangibly going to get out of this? I'm not sure, like, I'm opening my mind, but you know, what's going to happen from it.
[00:14:50] Rebecca Haydon: And I think the moment that you started to see that the pressure. We, we took the pressure off quite a lot from you. And I think you're very, we're very similar as most of my clients are to, to, to me. We're very hardworking. You are, you're very tenacious. You're very dedicated. You want the best life. Like you wanted all of that.
[00:15:11] Rebecca Haydon: And I think the want for that and the drive that you have Was being placed in the wrong place, which meant that you felt that you had to do more. And then when you started to see that you were like, Oh, I get to enjoy this, I actually get to enjoy my days. Like, Hmm, okay. I get to enjoy this and the success is still there.
[00:15:32] Rebecca Haydon: It really made you have that moment of realization, and I think that's, you, you always have to experience that, don't you, to understand it? I think that's what happened.
[00:15:43] Evie Dawson: Yeah, I can't even explain, like, how it is, because I was so accustomed to, okay, you're gonna have to work your ass off, very, like, Alex Hormozy esque, like you're going to have to do everything.
[00:15:55] Evie Dawson: You're going to have to outwork everyone. You're going to 10 times the work to get the success that you want to achieve. And then coming into your world and seeing, you know, your clients and even you doing so well with not as intense of a, of a mindset and having more ease. I was like, well, I, I want a piece of that.
[00:16:11] Evie Dawson: I want to, I want to chill. And even just the smallest things where if, again, if you've not. Been in this industry of like the hustle. You probably don't know what I mean here, but like watching a film used to mean, okay, now we reply to DMs or we create content. So it was never just allowed to watch a film or cooking would also mean, okay, cooking.
[00:16:30] Evie Dawson: And we're also going to listen to a webinar and take notes. And there was never just a, I never just let myself be, or just do one thing at a time. Um, and it's, it's fricking wonderful now because you, you know, the business continues to grow whilst also I get to enjoy my life way more. And as you said, you know, the pressure that I had on myself to achieve X months or whatever, it was always, okay, well, if you're going to do that, then you're going to be anxious and stressed all the time.
[00:16:57] Evie Dawson: And I think as you, you've said kind of briefly that, that was maybe repelling me from pushing or doing more or, you know, earning more money because I was like, well, it's going to feel like shit. I'm going to be burnt out all the time and I don't want that. So yeah, it was, uh, It was a great time moving into the news.
[00:17:14] Rebecca Haydon: It was a great realization, and I think that's the thing, isn't it? It's like that, where your head goes of like, wow, if this is the amount of work I'm doing right now for, uh, this amount of money, if I want to double, triple, quadruple that, like, what the hell, what am I going to be doing then? And that, I think there was so much.
[00:17:34] Rebecca Haydon: You know, there was a lot of sabotage that was happening. You were sabotaging yourself a lot when we first started working together because you were so, when we really look at it quite burnt out by the doing, by the hustle and your brain was like, no, no, no, like, I can't, I can't handle that. I can't have more of that.
[00:17:54] Rebecca Haydon: And I think the more we started to unravel that it doesn't have to look that way. The more you, you, you have, you know, we added things, we added a big product suite. There was, there was a lot of things that we actually added into your business, but without you freaking out when we got there. And I think like, I always say this to clients, especially when we're going through those up levels, which you did as we were working together, you know, you could carry on the way that you were.
[00:18:20] Rebecca Haydon: You could have, like, it's fine. You would have been okay. You would have handled it. You could have carried on exactly how you were making the money, if not more. But how sustainable is that for the rest of your life? And you, it just wasn't, was it? No,
[00:18:35] Evie Dawson: absolutely. I think you said something as well, one time, and you, I think it was something along the lines of like, look, you're what you want to earn this, and this is what you're currently earning.
[00:18:44] Evie Dawson: You're working. 10 hours a day right now, where is the extra time to do any more work? If that's what you perceive, you know, more time equals more money, where's the extra time? Where are you going to find that from to get yourself there? And I think when you said that and I realized like, oh, okay, well, I can't invest any more time into this because all my time's already there.
[00:19:03] Evie Dawson: So how can I, how can we make changes now so that I can achieve that? So yeah, absolutely. It was realizing like more isn't always more.
[00:19:13] Rebecca Haydon: Yes, exactly. It's more intentional, which I think you really stepped into. And I know you almost, you said it a couple of minutes ago with really speaking to that type of client that you wanted to bring in.
[00:19:24] Rebecca Haydon: And I know that was like a huge, a huge shift for you and how you showed up and the authority that you showed up in and then who you started to call in. And I know you had that time where you were like, Oh, like the non. Like the non, um, the clients that don't fit where I want to go anymore seem to all be dropping off and all, but like, and you were like, is this supposed to happen?
[00:19:45] Rebecca Haydon: But it was like, because you'd stepped into it so much, you were like, I'm just going to go with it. How did that feel when you started to see that shift? I completely
[00:19:53] Evie Dawson: forgot about that until just now. That was so funny. Literally, I had maybe a good six or seven clients from, you know, previous months that I'd gotten maybe, um, and they weren't the perfect fit.
[00:20:07] Evie Dawson: They were very much stuck in the victim. They were stuck, weren't open to receiving feedback, which is why What coaching is, you know, it's continual feedback and working together and they didn't want to work together. And I think within like a period of four weeks, they just all left. And I remember just being like, wait, like they were all gone.
[00:20:27] Evie Dawson: How have they all gone? But then that made space for better clients to come through and those better clients, you know, this was. What a few months ago. They're still with me. They're still thriving. They're getting better results than ever and I went from having Some, you know with again in the fitness space you end up with sometimes you can do four new clients Two will get an amazing result.
[00:20:48] Evie Dawson: One will get an okay result and one might not be a good client at all now it's like oh that everybody coming in is gonna get a great result and they're a great client because There's no longer that I'm just bringing people in for the sake of getting another client. They're all so aligned You Which is the biggest difference with what I'm doing now to what I was doing before.
[00:21:08] Evie Dawson: And it's great not having to chase people and to be like, please, could you just respond? Like after they've posted you for a few weeks, it's great when people that actively want to work with you and they want to do the work.
[00:21:19] Rebecca Haydon: Yeah. Cause that was taking your energy as much as you kind of being in the hustle as well, wasn't it?
[00:21:23] Rebecca Haydon: And you're like, right, this person like this person's paid. Like I want to deliver a good. And how many times do I have to message them to like, come and speak to me? Like it was, and I think like you seeing that shift and it happened very organically, didn't it? It literally happened by you. We refined your message and you really said it.
[00:21:45] Rebecca Haydon: stepping into that, that person that you wanted to attract. And I know then there was like the, the, um, the programs that you were putting out as well and where they were and the pain points and everything. It was such a refinement in that. But to see you then go, Oh my God, the, like the energy that it was taking for you to hold that type of client was very different to the clients that you have now, wasn't it?
[00:22:08] Evie Dawson: Absolutely. It, I'm, as a coach, my biggest goal is to get someone feeling good in themselves and it's really hard. I'm not someone that can just like take someone's money and just like, oh, well, they're not going to put the work in, so I won't bother with them. Again, the rejection thing that we spoke about, I take it very personally.
[00:22:27] Evie Dawson: If somebody You're like, I will get you a result. I will get you a result because you trusted in me. You paid your hard earned money. Like I want to get you the best result possible. So when people maybe stop responding or they just are not interested or have one person as you know, call me, say that I was treating them like a child and those things I take really personally because I'm like, Oh, well, okay, I need to be a better coach then that's, that's on me, but now moving into clients that genuinely want to help, they, they want you to help them.
[00:23:01] Evie Dawson: It is. Like, my job is so fun now. I don't open check ins like, Oh, shit, is this gonna be a bad one? Am I gonna have to chase people up? Am I gonna have to ring people to get them to respond? It's literally like, okay, we co create, like, you do the work, I give you feedback, we make changes, we work together, and it is honestly like, The best thing in the world that my job is now just full enjoyment.
[00:23:25] Evie Dawson: There's no, there's not that underlying anxiety and fear that I had before that someone was gonna, I don't know, complain or do a charge back or something like that because they were unhappy. They're all clients now that I'm like, I'm good. We're good here.
[00:23:41] Rebecca Haydon: I love that. Oh, I'm loving this reflection. I'm like, Christ, we did so much.
[00:23:48] Rebecca Haydon: And there's more on this and this. And I, and I think like the other thing that I really wanted to speak into was the kind of intentionality, which brings back to like the clients and getting out of the hustle, because you really did step up into being the CEO, didn't you? During our time together and like the intentionality and.
[00:24:04] Rebecca Haydon: The fact that you do love working. And I think I remember having this conversation with you that I was like, I love working, like, it's not a bad thing, but it's like, what are we doing with that and the intentionality behind it? And, you know, you created a place where the coffee shop was more of a good working space for you or bringing in those boundaries, just.
[00:24:24] Rebecca Haydon: How does the business look now? Like, how do you show up to the business now versus before we, we started working together?
[00:24:32] Evie Dawson: Oh my God, what a great question. Um, it's honestly so different because before I thought I was doing a lot of work, but I wasn't, um, like you said, you know, I have more programs now. I have more things going on.
[00:24:44] Evie Dawson: I have. More content that I produce. I do more, technically, like the output is higher, um, whilst working less hours, so, which is frickin wonderful. Um, before, I know we spoke about this a lot in depth when I started with you, it was like, wake up, 6am, already in a panic, okay, let's do this. Crap, need to respond to clients, need to get check ins done.
[00:25:05] Evie Dawson: I'm already behind. Behind on what? Like I wasn't behind on anything, but it was just this underlying constant, again, fear of not doing enough, fear of being behind, fear of like running late, when that was all like completely, entirely manufactured in my head, um, and expectations I had, and what would happen is I would under sleep, I would over work, I would wake up, I was in a frenzy, I would drink, I would drink.
[00:25:28] Evie Dawson: Too much caffeine and just being in a crap place and just procrastinate so, so, so much. Um, and even now I do catch myself, you know, going to buy the unnecessary courses that we've spoken about before, but it's the ability now to be able to talk myself out of it and know, like, again, those are tools that you give me is to be able to go, okay, actually, I don't need this.
[00:25:51] Evie Dawson: Same with the procrastination. Am I procrastinating? Because. This task is painful. I remember that's a huge thing that you taught me and realizing like, Oh, okay, well, why don't we just go for a walk? Like you're, you could, you, you can do that. It's fine. Um, but yeah, in terms of how I run the business now, it's so much more enjoyable.
[00:26:09] Evie Dawson: It's so much more suited to me. Um, my weekends are. Not really any work. If I want to do work, it's because I want to, you know, it's because I've chosen to. It's never a case of I have to work seven days a week. Same goes with working hours, like, especially with going on different holidays and moving home and everything like that.
[00:26:31] Evie Dawson: It really taught, has taught me that, I don't need to be spending half as many hours as I was in my business because a few hours a day can get me the same results as what I was doing earlier, which is awesome because it does also open up the playing field that if I did want to take on new projects, I have the time to do that now.
[00:26:51] Evie Dawson: I have the capacity. I have the mental capacity. Um, but yeah, it's run, it's run so differently and everything is. Way more enjoyable. I feel like I've said that so many times,
[00:27:01] Rebecca Haydon: like it's just one big enjoyment. And talking about space for new things, halfway through our time together, you did your NLP course and became qualified.
[00:27:13] Rebecca Haydon: And I know mindset has always been like a huge, um, part of what you enjoyed. And I think kind of you, it, you understood, you were like, wow, okay, now I see it and how you could then bring it into your world. And. So what's, what's next? What's next? What's coming up? What's going on? Oh
[00:27:32] Evie Dawson: my gosh. Yeah. I, I think before I was really into mindset, but didn't know how to put it on myself, so I just felt like a fraud.
[00:27:40] Evie Dawson: I was like, I can't, I can't talk about mindset because I'm scatty as shit and my mind is not in a good place. So really working with you was like the catalyst, I suppose, for being able to do that. Did my NLP qualification. And then, um, that's really allowed me as a coach to step into more of a, I call it like a mind body coach, um, to really help women with emotional eating, to help them with self sabotage, with the yo yo dieting, with all of that, that they think just another diet will fix would.
[00:28:09] Evie Dawson: It does not. Um, but in terms of what's coming up, I have just launched, relaunched my Evolve Academy, um, which is a space for that really. Uh, I'm also moving to Dubai.
[00:28:21] Rebecca Haydon: So She's off baby, she's off. I remember you telling me that, cause that's been like such a big goal and dream for you, hasn't it? Like we had that conversation way back when we started together and I know it, It felt like it was doable, but not quite the right time.
[00:28:37] Rebecca Haydon: And then boom, it landed and you were like, we're doing it.
[00:28:40] Evie Dawson: Flights are booked. See ya. Yeah, it was, I think for, for us, you know, me and my partner, it was actually, you know, without sounding really cringey, but a lot of the work that I've done with you has also helped with my relationships and my friendships and my family and everything like that.
[00:28:55] Evie Dawson: And, um, yeah. It really gave us the opportunity to, like, actually having a better understanding of each other, have a better understanding of, like, how I respond, all of that, um, and that, again, as you've said, has allowed the trip to move forwards from a goal or an idea to, like, okay, flights are booked, accommodation's booked, we paid all our fees, we were actually paying.
[00:29:17] Evie Dawson: We're going, yep.
[00:29:18] Rebecca Haydon: I'm so excited for you. Like, and I was just like, it's just going to be one big holiday. So she's going to make a fuck ton of money. It's great. Strategy, tech, no, but I'm so glad that you've had that experience. And I think from, you know, the, the Evie that came into the container and I, I felt a little bit of emotional when you said, when you were saying that just, but the Evie that came into the container that was like, You almost couldn't see a way out, it felt when we were talking, when we were first talking, you were like, this is what I want, and this is how I want it to be, and I see other people doing it, and I see other people running their business like that, and using different strategies than I am now, but I cannot see how it could be any different to like, the you now is absolutely the Incredible, like absolutely incredible to see, um, what would be like your biggest takeaway from our time together, like your biggest like, aha?
[00:30:20] Evie Dawson: It was, it's definitely been all of the subconscious work we've done, um, I think another one, which is maybe not so subconscious, but when you, you hold such a great space to open up but also to call me out. And there was many a time where I was like, I just need the subconscious work, and you're like, girl, you're just repeating this habit, like, sometimes, and I think we can sometimes overcomplicate things and make it mean something that maybe it isn't, and a lot of the things and the behaviors and the thoughts I was repeating actually just need to be called out and gone like, actually, You're not a true thought, like this is just a part of you.
[00:30:59] Evie Dawson: Hi, parts work. Yes, thank you. This is just a part of you and she's okay. She's fine to be here, but like we, we don't want her right now. And you really, I think the biggest thing you taught me was how to manage my own mind. When I'd done mindset work in the past, I'd spent a lot of money, a lot of time reading the books, doing the journaling, but never actually getting a huge amount out of it in the long run.
[00:31:24] Evie Dawson: It was always very temporary. Like I said at the start, you know, it was, I'd do the mindset work and then something bad would happen or I'd get busy and I'd forget about it. Whereas this has been such long lasting change. You know, we finished working together a few weeks ago and I still do all of the things that you teach me because it's.
[00:31:41] Evie Dawson: Let's change my subconscious, we shall say. Yeah, so yeah, I think that was the biggest thing really, and just being able to run my business from a place of enjoyment, treat myself with more love and respect that I wasn't doing. I was so Filled up with pressure and self negativity that I wasn't further ahead.
[00:32:04] Evie Dawson: So yeah, I'd say they were the biggest and the most impactful changes.
[00:32:08] Rebecca Haydon: Yeah, I love that so much. Yeah. Right. I completely see that. And I think that's the biggest gift for me to give people is, you know, like we can do loads of limiting belief work and tunneling therapy and all of that. But if I actually.
[00:32:22] Rebecca Haydon: If you don't go out of the container being like right now, I know and understand what to do on a daily basis with my subconscious. Like for me, I'm like, that's, that's my biggest job of any container. Um, and I'm so glad that you are still using the tools and still seeing the benefits from it. If someone was to be in the position of like, needing to realize that it's a subconscious work and this is where they need to go, what would you say to them?
[00:32:48] Evie Dawson: Read through all of Bex's content, and watch her podcast, and literally have her call you out in 300 different languages, because that will tell you everything you need to know. You were like,
[00:32:59] Rebecca Haydon: is this post about me?
[00:33:01] Evie Dawson: Is this post about me? Honestly, everything felt like, oh. You get me. Like, you get, you get me over and over again.
[00:33:09] Evie Dawson: And I think because I'd, I'd had so many different mentors in the past that were very much the hard graft vibe to then find somebody that, like, understood me. I was like, whoa, this is crazy. What is this? Yeah.
[00:33:25] Rebecca Haydon: She's not telling me to do more homework. She's actually telling me to stop.
[00:33:29] Evie Dawson: Yeah, it was crazy.
[00:33:31] Evie Dawson: But honestly, like, Binge Bex podcast because I learned, I learned so much just through your podcast before I even started working with you. I think I've got a notes app with like all the notes that I've made from your podcasts because when you, when you realize like, oh, okay, it's not about doing more DMs.
[00:33:48] Evie Dawson: It's not about making more content. If you fix this thing and you work on this thing, You'll stop doing that anyway. So yeah, just don't even hesitate it because literally it's changed my life. Oh,
[00:34:03] Rebecca Haydon: I love you. I'm like, it's um, yeah, it's just so wonderful to see and I'm so excited for this next phase. Of you, of your life, of the business of Dubai.
[00:34:18] Rebecca Haydon: I'm going to be so jealous cause I'm going to be wrapped up in my little newborn world, watching you in the sun. But let's kind of transition into you and what you do. And I know we've obviously spoke about it a couple of times, but, um, and I introduced you at the beginning, but let everyone know Who, what you do, how you support people, what your mission is on this, on this little planet Earth.
[00:34:44] Rebecca Haydon: Gosh,
[00:34:44] Evie Dawson: where do I begin? So, I am a health body and mindset coach. So, my main role, I would say, and the main women that I help are women that are stuck in the self sabotage, they're stuck emotional eating. They really want to be consistent. Like, I And I get it because I've been there with wanting to be consistent with your training.
[00:35:03] Evie Dawson: You want to look good, you want to feel toned, you want to feel strong, not just skinny. And doing it in the right way without restriction. Um, a lot of the women that I work with have a lot of guilt around food, whether that be under eating, over eating, Sticking to a diet and then eating the bag of Maltesers and just really struggling to see a way that fitness could be a part of their life sustainably, where it's not a diet anymore, you know, it's not just a diet, it's not just a training plan that you do for a few weeks, it's, it's a whole lifestyle change and I really work to, and my main intention on this planet is to empower women to take control of their health, take control of their minds, their bodies, their lives, um, in way of, you know, their fitness, um, their nutrition, their sleep, their stress management.
[00:35:50] Evie Dawson: Especially for women, we completely misunderestimate how these things impact us. You can't have a thriving business if your health is in the gutter. You can't have a thriving body if you are riled with stress and anxiety. Your body will not respond, um, if you are in binge restrict cycles, you know, you're not, you're going to have then excess.
[00:36:11] Evie Dawson: Stress on the body as well, which is going to have a knock on effect. So really what I do is I help women in, it's going to sound a bit of a life coach, I suppose, because we do a lot of things like planning their time, managing their stress, improving their sleep, improving things like their commute, the boundaries with their partners, with their kids, with their, with their friends and helping them achieve their dream bodies, dream health, and make it a fun little lifestyle.
[00:36:36] Evie Dawson: It is really fun. It doesn't have to take away from your life, which so many people think fitness does. Um, it's not about having cold, hard resilience or discipline and waking up at 4am while someone shouts at you. It's about making it a part of who you are and embodying that in your day to day. And it's, it's my dream job.
[00:36:54] Evie Dawson: I love it. It's amazing.
[00:36:55] Rebecca Haydon: It's almost like an identity shift, really, isn't it? Like what you're doing. And I think there was such a big shift, like, you know, I was very much, very heavily in the fitness space before I went to Australia in 2019. And I think there was such a big shift in the narrative behind fitness.
[00:37:10] Rebecca Haydon: You know, like I used to go to the gym three times a day, be shouted at, and it was on a thousand calories a day, literally for quite a long time, but, you know, I did lose weight. And But I was really miserable doing it. And I think like, there was such a shift in the narrative of the fitness space of like, it has to become sustainable, almost like business really, isn't it?
[00:37:34] Rebecca Haydon: You know, like it can't be this constant hustle. Like it has to be part of your lifestyle. Otherwise you're going to constantly, like I was constantly going back and forth on that yo yo. And I think like the work that you do is, is such, is so much deeper than a fricking training program, isn't it? It's insane.
[00:37:51] Rebecca Haydon: A lot of our
[00:37:52] Evie Dawson: clients have had multiple PTs and coaches before, which is why I'm really passionate about the Mindset sign. It's why I did my NLP qualifications, that just feel like, they honestly feel like they're awful humans. They feel like they can't stick to anything. They, I have so many women, you know, scared to start coaching because they're scared of disappointing me.
[00:38:11] Evie Dawson: I'm like, Girl, this is, this is your journey and a lot of that is, as you said, you know, it's down to the mindset. It's down to the identity. It's, it's helping them through, okay, in the past we've self sabotaged, but how do we let go of that identity now? Because that doesn't have to be who you are. Binge eating and emotional eating, it doesn't have to be who you are.
[00:38:31] Evie Dawson: We can actually move away and move through that. But they've labelled themselves, often that's for so, so, so long. They've labelled themselves as someone that hates the gym for so long. It's a lot of mindset work to actually help them create this new reality for themselves. I always say it from a perspective of long term health, like, you're not just doing this for you, you're doing this for your kids, you're doing this to, so that you can have kids, because, you know, if you're doing constant yo yo dieting, your fertility is, it's not gonna be there.
[00:39:00] Evie Dawson: You're, you're gonna really struggle. So, for me, it's, it's so much more than just how we look, like, yes. I get it, like, we all want to look amazing in a bikini. I'm no different, I'm just a girl, like, that's me too. But also, looking at your overall health performance, like, I always get asked, how do you have so much energy?
[00:39:20] Evie Dawson: I'm like, because I freaking look after myself. I get my eight hours of sleep, I train hard, I eat well, And they're like, how do you eat so much? Because I train freaking hard. Like, it's, it's all such a beautiful, um, alignment, really. When you start to train for strength, when you start to train to be your best self, when you start to show up as her, um, I, I think it all just falls into place.
[00:39:44] Evie Dawson: You're no longer yo yo dieting. You're no longer in these binge restrict cycles. You're no longer self sabotaging because you're actually doing it because it's who you are now. And I think that's the, the best thing to go through because it looks after everybody.
[00:39:57] Rebecca Haydon: Yeah, exactly. Everyone around you and it's a shift that will last very long term rather than this, like in out.
[00:40:03] Rebecca Haydon: Like, I know you always used to say like, I'm not the bootcamp. I'm not the, like, you'll never get like a four week lose 200 stone. It like, you know, all of that bullshit that goes on. It's like this long term sustainable shift with you, isn't it? And I just love that you stand in that and that's the type of client that you call in as well, isn't it?
[00:40:25] Evie Dawson: 100 percent because you know what, like I could get you to lose weight quickly in eight weeks, but you're going to come back to me in eight weeks and you're going to have gained all that weight back and you're going to be frustrated. You're then going to have limited, you know, you've, you've created limiting beliefs that you're someone that can't keep the weight off.
[00:40:40] Evie Dawson: You're going to repeat that cycle. It's going to turn into self sabotage. It's going to become who you are. Then everything about you is going to be related to that one thing. And it's just such a, I am a coach. I train 4 times a week. 4 times, 45 minutes to 60 minutes. I do my 10k steps a day, I go for meals out, I eat chocolate every single day.
[00:41:04] Evie Dawson: Like, I'm a coach. It doesn't have to be shit. You can actually look really good and still enjoy your life because again, as you said, it is the entire identity shift and it becomes a part of who you are when you stop seeing that as a diet plan or a training plan. You're not on plan or off plan. It's just a freaking, it's just your life.
[00:41:22] Evie Dawson: You're just being your healthiest, happiest self.
[00:41:25] Rebecca Haydon: Yeah. And I found like, I lost my most amount of weight when the pressure wasn't there. Like when I was literally being me, like, yeah, it's so true. Isn't it so true. So how can people find you? What's, what's, uh, where, where do they need to go to have a bit of your magic?
[00:41:43] Rebecca Haydon: So
[00:41:44] Evie Dawson: the best place is Instagram. I post all my. All the time because I love chatting, as you can probably tell. Uh, so my Instagram is evteamedc. Um, I also have a podcast called Evolve with Evie, um, which is a little bit more mindset y than my Instagram. Um, that kind of goes into the, the layers of understanding the psychology around fitness and your transformation journey.
[00:42:06] Evie Dawson: Um, and I also YouTube if you prefer seeing my face. Um, but yeah, that's where to find me.
[00:42:13] Rebecca Haydon: Amazing. We'll put everything in the show notes, but thank you so much for coming on. Thank you for letting me grill you about our time together and really trying to pull back who the hell you were before we started.
[00:42:26] Rebecca Haydon: But I am very excited for you. I'm excited for This next chapter, I cannot wait to see you kind of evolve, literally evolve into Dubai life. And, uh, thank you for coming on. Thank you so much.
[00:42:39] Evie Dawson: Thank
[00:42:39] Rebecca Haydon: you for having me. My pleasure. See everyone next week. Love you all. I love to see you plugging in and listening to the podcast every week.
[00:42:48] Rebecca Haydon: So whilst you're here, I would love for you to spend a moment sharing your favorite episode, reviewing the podcast. And of course, that juicy 5 star rating. These little acts of kindness really help the podcast reach more incredible powerhouses just like you. Now, if we're not connected on Instagram, add me at underscore Rebecca Haydon underscore, and for the full show notes and more resources, head over to RebeccaHaydon.
[00:43:19] Rebecca Haydon: com. I'll see you there.
More about The Subconscious Expert:
Welcome to The Subconscious Expert, the podcast where your subconscious becomes your one-way ticket to the mind-blowing results you desire in your life and business! I’m your host, Rebecca Haydon, The Subconscious Expert who went from being stuck in victim mode to a multi 6 figure business owner. Each week, I will be giving you the subconscious tools and techniques so you can become the woman who is living out her vision with a life and business that she is truly OBSESSED with. I have said it before, and I will say it 100 times again: "Your business can't outgrow your mindset, and if you want to grow your business, it always starts with growing your subconscious." So let's dive into the subconscious breakthrough you so deeply deserve!